Press Releases

San Diego, CA, August 14, 2023 –  Verance, with robust technology and a deep intellectual property portfolio – both built over a thirty-year history – announced today the availability of watermark technology and cloud services for addressing the copyright and authenticity challenges associated with generative AI systems. Verance’s watermark technology has been adopted worldwide over …

Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting. Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …

San Francisco, CA – May 19, 2023 – Verance Corporation, the leader in standards-based watermarking and analytics solutions, is proud to announce that Jason Patton, the company’s Senior Vice President, Sales & Marketing, will present on a panel at the TV of Tomorrow Show San Francisco 2023. Jason will be a featured panelist on the …

National Association of Broadcasters (NAB) Show 2023 Las Vegas, NV, April 10, 2023 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting at the National Association of Broadcasters (NAB) Show 2023 on Monday, April 17 at 11:30am in a panel on NextGen TV Data Opportunity. Jason will be speaking and answering questions on watermarking …

Society of Broadcast Engineers (SBE) Ennes Workshop @ the 2023 NAB Show Las Vegas, NV, April 3, 2023 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting at the Society of Broadcast Engineers (SBE) Ennes Workshop @ the 2023 NAB Show on April 15 at 2:30pm alongside Chris Homer, Chief Broadcast Engineer at Arizona …

IAB Tech Lab’s Advanced Television: Binge Series San Francisco, CA, March 9, 2023 – Verance’s EVP & CTO, Joe Winograd, will be answering all your questions on watermarking as part of the Interactive Advertising Bureau’s (IAB) first event of the Advanced TV: Binge Series. The presentation will be an in-person only event that will take place …

This week’s CES event in Las Vegas will highlight solutions coupling interactive with measurement technologies for broadcasters, who have much to gain by upgrading their game to a more digital-like experience. Las Vegas, Nevada, January 4, 2023 – Heading into the dawn of a New Year, the inevitable array of year-end recaps of statistics and …

Advanced Television: The Quest for Universal Addressability New York, NY, November 8, 2022 – Verance’s Executive VP & CTO, Joe Winograd, will be presenting on Watermarking Capabilities for Streaming Videos on CTVs as a part of a conference organized by the Interactive Advertising Bureau (IAB). The presentation will take place at IAB Tech Lab’s conference on …

Presentation will highlight Verance’s efforts with ADB2 & Watermarking Czech Republic, Prague, November 7, 2022 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting in a panel on Targeted Advertising at this week’s Hybrid Broadcast over Broadband TV (HbbTV) Symposium and Award Show. The presentation will focus on Application Discovery Over Broadband Phase 2 …

Ottawa, Canada, July 6, 2022 – Ross Video, a global leader in live video production applications, and Verance, a leading global provider of standards-based watermarking solutions, announced the availability of Verance Aspect watermarking in the Ross Video software media processing platform (softGear). Ross Video’s softGear provides broadcasters with the flexibility to adapt to changing programming needs through media processing microservices. …

ATSC A/334 Watermark To Power Multiple Interactive Broadcast Applications Across All Distribution Scenarios Detroit, Michigan, June 6, 2022 – Verance’s Head of Business Development, Richard Glosser will speak about NextGen monetization at this week’s ATSC – Broadcasting the Future – NextGen Broadcast Conference in Detroit, Michigan. The 2022 ATSC Annual Member Meeting and Conference will …

Verance technology on LG NEXTGEN TVs will allow consumers to enjoy new interactive experiences via cable, satellite or over-the-air Las Vegas, April 26, 2022 – Verance announced that LG Electronics is the first television manufacturer to implement ATSC 3.0 watermark detection on NEXTGEN TVs – expected to enable reception of new interactive experiences via cable, …

NextGen Video Information Systems Alliance NAB 2022 Show Guide Debuts Washington, DC, April 5, 2022 – The NAB Show is the world’s leading marketplace for unbridled innovation, unmatched connections and transformative technologies shaping the future of media and entertainment. NVISA members are pleased to be among the show’s most innovative exhibitors, and are excited to …

Verance and Fincons Group Win Award for First End-to-End HbbTV ADB2 Implementation. Paris, France, November 25, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2021, showcasing …

Verance Nominated for First End-to-End HbbTV ADB2 Implementation. Geneva, Switzerland, October 26, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2021, …

Webinar includes updates to HbbTV’s specification for the set-top box markets. Geneva, Switzerland, October 19, 2021 – This webinar goes in depth on how to properly integrate Targeted Advertising (TA) and how to deploy HbbTV’s solution to reaching the large number of viewers in set-top box markets. Our CTO, Joe Winograd, presents on the operational …

Global Advanced Interactive TV Standards Combine Application Discovery Over Broadband with Targeted Advertising Specification Geneva, Switzerland, July 20, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the …

Webinar includes look at future Targeted Advertising developments including the role of watermarking Geneva, Switzerland, April 28, 2021 – In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB …

Bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336 released. Arlington, VA, November 18, 2020 – The Consumer Technology Association’s Video Systems Committee (R4) published a bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing …

Technology comes amid Industry Fears that Nielsen’s Fingerprint-based Dynamic Advertising Insertion Technology, Debuting in New TVs this Quarter, will Insert Ads or Measure Content on Netflix, Hulu & Others without Permission Verance Solution Offers Path Forward for Rapidly Advancing ACR Technology, Verance CEO Nil Shah Tells NATPE Online Forum Today San Diego, CA, October 22, …

Webinar takes a detailed look at ADB2 from the perspective of all ecosystem members Geneva, Switzerland, October 21, 2020 – As noted within the HbbTV event listing, the webinar focuses on the HbbTV specification for phase 2 of application discovery over broadband (ADB2). The feature enables viewers to access HbbTV services even when they are …

Watermark brings interactive experiences such as addressable advertising and sports gaming to smart TVs Cleveland, OH and San Diego, CA, May, 11 2020 – The Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, today announced the availability of Aspect™ watermarking in the Linear Acoustic LA-5300 Broadcast …

Builds on the Aspect Audio Watermark With New Capabilities for Dynamic Ad Insertion and Consumer Interactivity San Diego, CA, January 2, 2020  –  Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of …

San Diego, CA and New York, NY, November 5, 2019 — Verance® and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market.  The partnership combines the power of Verance’s open standard Aspect™ watermarking technology with ER’s AdBridge™, the complete asset management platform for TV and Video …

Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households San Diego, CA, October 24, 2019 – Verance®, an award-winning provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members …

San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect™ watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide.   Aspect uses Verance’s high-performance implementation of the standards-based watermarking …

San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.  Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the …

Partnership Validates Ability of AEA to Save More Lives by Seamlessly Delivering Enhanced Messages to 100% of Smart Televisions San Diego, CA and Raleigh, N.C., May 27, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using …

Growth in Broadcaster Adoption of the Verance Aspect Watermark Is Fueled by Its Ability to Deliver Household-Level Addressability & Interactivity to 100% of Televisions San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance® Aspect™ watermark by leading broadcasters across the country.  Building on an extensive list of …

San Diego, CA, and Milan, Italy, January 22, 2019 – Verance Corporation today announced it has partnered with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe.  This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which …

Former Samsung Executive to Partner with Electronics Industry on Verance® Aspect™, Enabling Next Gen TV Experiences for Viewers, Boosting Sales for Manufacturers & Creating New Revenue for Broadcasters San Diego, CA, June 12, 2018 – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country …

Advanced Advertising, Interactivity, Personalization and Emergency Alerting All Possible with Watermarking Technology Washington, D.C – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC, Univision and software …