March 21, 2024 – OpenAI’s controversial text-to-video software tool Sora has arrived, and new polling confirms the government’s fears about the potential consequential impact of deepfakes in an election year – namely, …
Enables next phase of Hybrid Broadcast Broadband TV Services such as Targeted Advertising and Interactivity for all Television Viewers<br><br> Munich, Germany, March 19, 2024 – Verance, an award-winning provider of standards-based watermarking, today announced its demonstration of the integration of Verance® Aspect® watermarking technology into the Hybrid Broadcast Broadband TV (HbbTV) ecosystem. This demo, taking …
Partnership with Verance enables NextGen TV Interactive Experiences in 100% of Households within the ATSC 3.0 Standard<br><br> Paris, France, February 27, 2024 – Ateme, a global leader in video compression, delivery and streaming solutions with innovation at its core, and Verance, a global watermarking platform that powers broadband features on broadcast television, today announced they …
Atlanta, GA, January 8, 2024 – In an interview on Scripps News in December, Nil Shah discussed how Verance’s new watermarking system can authenticate and track news sources to prevent the spread of misinformation ahead of the 2024 elections. The interview is available to watch here.<br><br> About Verance<p> Verance® Aspect™ is a global watermarking platform that …
November 14, 2023 – Verance has introduced a watermarking system to digitally authenticate and track trusted news sources for video in advance of the 2024 elections.<br><br> The “first-to-market system” arrives amid stepped up online vigilance by major news organizations, including CBS News, which recently launched a new fact-checking unit for AI to combat misinformation from …
The system is intended to ease the concerns of a majority of American voters about deepfakes<br><br> SAN DIEGO, November 14, 2023 – With concerns running high about deepfakes misleading voters during the upcoming election season, Verance has unveiled a watermarking system for digital authentication and tracking of trusted news sources of video.
Watermarking helps prevent misinformation and deep fakes<br><br> November 14, 2023 – Verance said it has launched a watermarking system to help verify that news clips are coming from trusted sources.<br><br> The new product is designed to help with fact-checking and deter misinformation and deep-faked videos from getting on air, particularly as a presidential election campaign …
Los Angeles, CA, November 13, 2023 – Parks Associates will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media conference from November 14-16 at the Marina del Rey Marriott in Marina del Rey, California. Future of Video includes a pre-conference research workshop as well as two …
Collaboration with Verance allows consumers to enjoy NextGen TV interactive experiences on select Hisense ULED and Laser TVs via cable, satellite or antenna<br><br> SUWANEE, GA, October 24, 2023 – Hisense, a global leader in the consumer electronics and home appliance industries, and Verance announced today that Hisense is introducing the first mass market ATSC watermark …
Geneva, Switzerland, October 13, 2023 – DVB has released test streams for the use of the video and audio watermark in Targeted Advertising in DVB countries across Europe and the rest of the world. The test streams are compatible with HbbTV Application Over Broadband Phase 2 (ADB2) and are publicly available on the DVB web site …
San Diego, CA, August 14, 2023 – Verance, with robust technology and a deep intellectual property portfolio – both built over a thirty-year history – announced today the availability of watermark technology and cloud services for addressing the copyright and authenticity challenges associated with generative AI systems. Verance’s watermark technology has been adopted worldwide over the …
Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting.<br><br> Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …
Jason Patton, Verance SVP of Sales & Marketing, Talks ADB2 Watermark<br><br> Geneva, November 23, 2023 – Top-level executives and experts from leading market players will discuss the latest developments in the connected TV industry, unveil new products and services and provide exclusive insights in next-generation applications at the 11th HbbTV Symposium and Awards on November 28-29, …
San Francisco, CA, May 19, 2023 – Verance Corporation, the leader in standards-based watermarking and analytics solutions, is proud to announce that Jason Patton, the company’s Senior Vice President, Sales & Marketing, will present on a panel at the TV of Tomorrow Show San Francisco 2023. Jason will be a featured panelist on the topic …
National Association of Broadcasters (NAB) Show 2023<br><br> Las Vegas, NV, April 10, 2023 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting at the National Association of Broadcasters (NAB) Show 2023 on Monday, April 17 at 11:30am in a panel on NextGen TV Data Opportunity. Jason will be speaking and answering questions on watermarking …
Society of Broadcast Engineers (SBE) Ennes Workshop @ the 2023 NAB Show<br><br> Las Vegas, NV, April 3, 2023 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting at the Society of Broadcast Engineers (SBE) Ennes Workshop @ the 2023 NAB Show on April 15 at 2:30pm alongside Chris Homer, Chief Broadcast Engineer at Arizona …
IAB Tech Lab’s Advanced Television: Binge Series<br><br> San Francisco, CA, March 9, 2023 – Verance’s EVP & CTO, Joe Winograd, will be answering all your questions on watermarking as part of the Interactive Advertising Bureau’s (IAB) first event of the Advanced TV: Binge Series. The presentation will be an in-person only event that will take place …
This week’s CES event in Las Vegas will highlight solutions coupling interactive with measurement technologies for broadcasters, who have much to gain by upgrading their game to a more digital-like experience.<br><br> Las Vegas, Nevada, January 4, 2023 – Heading into the dawn of a New Year, the inevitable array of year-end recaps of statistics and …
Advanced Television: The Quest for Universal Addressability<br><br> New York, NY, November 8, 2022 – Verance’s Executive VP & CTO, Joe Winograd, will be presenting on Watermarking Capabilities for Streaming Videos on CTVs as a part of a conference organized by the Interactive Advertising Bureau (IAB). The presentation will take place at IAB Tech Lab’s conference on …
Presentation will highlight Verance’s efforts with ADB2 & Watermarking<br><br> Czech Republic, Prague, November 7, 2022 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting in a panel on Targeted Advertising at this week’s Hybrid Broadcast over Broadband TV (HbbTV) Symposium and Award Show. The presentation will focus on Application Discovery Over Broadband Phase 2 …
Ottawa, Canada, July 6, 2022 – Ross Video, a global leader in live video production applications, and Verance, a leading global provider of standards-based watermarking solutions, announced the availability of Verance Aspect watermarking in the Ross Video software media processing platform (softGear). Ross Video’s softGear provides broadcasters with the flexibility to adapt to changing programming needs through media processing microservices. …
ATSC A/334 Watermark To Power Multiple Interactive Broadcast Applications Across All Distribution Scenarios<br><br> Detroit, Michigan, June 6, 2022 – Verance’s Head of Business Development, Richard Glosser will speak about NextGen monetization at this week’s ATSC – Broadcasting the Future – NextGen Broadcast Conference in Detroit, Michigan. The 2022 ATSC Annual Member Meeting and Conference will …
Verance technology on LG NEXTGEN TVs will allow consumers to enjoy new interactive experiences via cable, satellite or over-the-air<br><br> Las Vegas, April 26, 2022 – Verance announced that LG Electronics is the first television manufacturer to implement ATSC 3.0 watermark detection on NEXTGEN TVs – expected to enable reception of new interactive experiences via cable, …
NextGen Video Information Systems Alliance NAB 2022 Show Guide Debuts<br><br> Washington, DC, April 5, 2022 – The NAB Show is the world’s leading marketplace for unbridled innovation, unmatched connections and transformative technologies shaping the future of media and entertainment. NVISA members are pleased to be among the show’s most innovative exhibitors, and are excited to …
Verance and Fincons Group Win Award for First End-to-End HbbTV ADB2 Implementation.<br><br> Paris, France, November 25, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2021, showcasing …
Verance Nominated for First End-to-End HbbTV ADB2 Implementation.<br><br> Geneva, Switzerland, October 26, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2021, …
Webinar includes updates to HbbTV’s specification for the set-top box markets.<br><br> Geneva, Switzerland, October 19, 2021 – This webinar goes in depth on how to properly integrate Targeted Advertising (TA) and how to deploy HbbTV’s solution to reaching the large number of viewers in set-top box markets. Our CTO, Joe Winograd, presents on the operational …
Global Advanced Interactive TV Standards Combine Application Discovery Over Broadband with Targeted Advertising Specification<br><br> Geneva, Switzerland, July 20, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the …
Webinar includes look at future Targeted Advertising developments including the role of watermarking<br><br> Geneva, Switzerland, April 28, 2021 – In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB …
Bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336 released.<br><br> Arlington, VA, November 18, 2020 – The Consumer Technology Association’s Video Systems Committee (R4) published a bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing …
Television is undergoing a seismic shift. ATSC 3.0, also known as NextGen TV, advances the current antennae-based system by implementing a new technology which allows for higher resolutions, like 4K, and for richer sound. The cutting-edge tech also provides the consumer with a more interactive experience, such as allowing addressable television for over-the-air signals. But …
Technology comes amid Industry Fears that Nielsen’s Fingerprint-based Dynamic Advertising Insertion Technology, Debuting in New TVs this Quarter, will Insert Ads or Measure Content on Netflix, Hulu & Others without Permission<br><br> Verance Solution Offers Path Forward for Rapidly Advancing ACR Technology, Verance CEO Nil Shah Tells NATPE Online Forum Today<br><br> San Diego, CA, October 22, …
Webinar takes a detailed look at ADB2 from the perspective of all ecosystem members<br><br> Geneva, Switzerland, October 21, 2020 – As noted within the HbbTV event listing, the webinar focuses on the HbbTV specification for phase 2 of application discovery over broadband (ADB2). The feature enables viewers to access HbbTV services even when they are …
Watermark brings interactive experiences such as addressable advertising and sports gaming to smart TVs<br><br> Cleveland, OH and San Diego, CA, May, 11 2020 – The Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, today announced the availability of Aspect™ watermarking in the Linear Acoustic LA-5300 Broadcast …
Builds on the Aspect Audio Watermark With New Capabilities for Dynamic Ad Insertion and Consumer Interactivity<br><br> San Diego, CA, January 2, 2020 – Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of …
San Diego, CA and New York, NY, November 5, 2019 — Verance® and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines the power of Verance’s open standard Aspect™ watermarking technology with ER’s AdBridge™, the complete asset management platform for TV and Video …
Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households<br><br> San Diego, CA, October 24, 2019 – Verance®, an award-winning provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members …
San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect™ watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide. Aspect uses Verance’s high-performance implementation of the standards-based watermarking …
San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the …
Partnership Validates Ability of AEA to Save More Lives by Seamlessly Delivering Enhanced Messages to 100% of Smart Televisions<br><br> San Diego, CA and Raleigh, N.C., May 27, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using …
Growth in Broadcaster Adoption of the Verance Aspect Watermark Is Fueled by Its Ability to Deliver Household-Level Addressability & Interactivity to 100% of Televisions<br><br> San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance® Aspect™ watermark by leading broadcasters across the country. Building on an extensive list of …
The Verance Aspect Watermark and Dolby AC-4 Deliver Leading ATSC 3.0 Consumer Experiences in a Live Linear Broadcast Over Cable & Satellite<br><br> San Diego, CA, April 4, 2019 – Verance Corporation and Dolby today announced they successfully completed a test of internet-delivered dialogue enhancement, one of several compelling Next Gen TV Personalized Audio experiences for San …
San Diego, CA, and Milan, Italy, January 22, 2019 – Verance Corporation today announced it has partnered with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which …
New York, June 13, 2018 – Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced that it has entered into a preferred partner agreement with Verance® Aspect™, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. …
Former Samsung Executive to Partner with Electronics Industry on Verance® Aspect™, Enabling Next Gen TV Experiences for Viewers, Boosting Sales for Manufacturers & Creating New Revenue for Broadcasters<br><br> San Diego, CA, June 12, 2018 – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country …
Collaboration will bring dynamic, interactive experiences to OTA TV <br><br> SAN FRANCISCO, April 9, 2017 – Connekt, the AI-driven technology company transforming TV advertising for the connected world, and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC …
Verance® Aspect™ and Dolby Partner to Enhance Next Gen TV by Delivering Personalized Audio Capabilities across All Distribution Paths San Diego, CA, April 6, 2018 – Verance Corporation today announced it will showcase the personalized audio capabilities of ATSC 3.0, ranked in consumer surveys among the most compelling Next Gen TV experiences, at NAB. Using the …
San Diego, CA, January 3, 2018 – Verance Corporation today announced Verance® Aspect™, selected by the Advanced Television Systems Committee as a foundational component of the Next Gen TV (ATSC 3.0) transmission standard, has expanded to smart television manufacturers with LG Electronics (LG) becoming the first to complete initial field tests. They were conducted using the …
San Diego, CA, and Hsinchu, Taiwan, December 19, 2017 – Verance Corporation today announced MediaTek Inc., a leading fabless IC design company for smart television manufacturers worldwide, has become the first SoC provider to complete evaluation tests of Verance® Aspect™, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV …
San Diego, CA, September 6, 2017 – Verance Corporation has named technology industry leader Eric Anderson, who most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote, as its SVP & Chief Partnership Officer amid the company’s rapid expansion into television. Mr. Anderson will be responsible for developing and leading …
San Diego, CA, May 18, 2017 – Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a smart TV and accelerate purchase windows. According to the international market and research firm’s online …
Washington, D.C – April 4, 2017 – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC Connecticut/WVIT, Univision and software company Verance, whose audio watermarking solution is …
San Diego, CA, March 27, 2017 – Hughes Joins Former Media General COO Deb McDermott and Her McDermott Media Group to Bring Verance® Aspect™, Part of New ATSC 3.0 Standards, to Broadcasters in Today’s ATSC 1.0 Environment. Verance Corporation has named broadcast industry research leader Lucy Hughes, who most recently served as research chief of …
Advanced Advertising, Interactivity, Personalization and Emergency Alerting All Possible with Watermarking Technology Washington, D.C – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC, Univision and software …
San Diego, CA, March 14, 2017 – Verance Corporation has retained one of the industry’s most prominent broadcast industry executives, B&C Hall of Fame honoree and former Media General COO Deb McDermott, and her McDermott Media Group (MMG). In announcing the collaboration, Nil Shah, CEO of Verance, said their goal will be to introduce next-generation …
September 9, 2016 – Linear Acoustic, the industry leader in TV audio processing, today announced that Verance Open Watermarking, the world’s first open solution for first-screen ACR (Automatic Content Recognition), is currently only available through Linear Acoustic in the AERO.2000 and AERO.100 TV audio processors. The inclusion of Verance Open Watermarking within the Linear Acoustic …
San Diego, CA, April 13, 2016 –Verance Corporation, a pioneer of advanced content technology, today announced it will demonstrate the end-to-end implementation of the ATSC open watermarking system at NAB Show 2016 in Las Vegas from April 18-21. The technology provides broadcasters and TV manufacturers with a path to dramatically accelerate the deployment of key …
San Diego, CA, April 9, 2015 – Verance Corporation, the market leader in premium watermarking solutions, today announced it has partnered with Linear Acoustic® to integrate VP1, the world’s first open solution for first-screen ACR (Automatic Content Recognition), into the AERO™ family of real-time and file-based TV station audio processors. VP1 was submitted by Verance …
San Diego, CA, April 6, 2015 – Verance Corporation, the worldwide market leader in premium watermarking solutions, today announced that the Advanced Television Systems Committee’s ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 technology be included within the ATSC 3.0 next-generation terrestrial TV broadcast standard, which is anticipated to be issued …
San Diego, CA, September 10, 2014 – Verance Corporation, a global developer of technologies and solutions that protect and enhance the use of media content, today announced Sharp Electronics has integrated its Cinavia technology into the new Sharp AQUOS TU-UD1000 4K set-top box, the first 4K device that receives, records and plays back 4K broadcast …
