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November 8, 2022

Advanced Television: The Quest for Universal Addressability New York, NY, November 8, 2022 – Verance’s Executive VP & CTO, Joe Winograd, will be presenting on Watermarking Capabilities for Streaming Videos on CTVs as a part of a conference organized by the Interactive Advertising Bureau (IAB). The presentation will take place at IAB Tech Lab’s conference on …

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Featured Content
November 7, 2022

Presentation will highlight Verance’s efforts with ADB2 & Watermarking Czech Republic, Prague, November 7, 2022 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting in a panel on Targeted Advertising at this week’s Hybrid Broadcast over Broadband TV (HbbTV) Symposium and Award Show. The presentation will focus on Application Discovery Over Broadband Phase 2 …

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June 6, 2022

ATSC A/334 Watermark To Power Multiple Interactive Broadcast Applications Across All Distribution Scenarios Detroit, Michigan, June 6, 2022 – Verance’s Head of Business Development, Richard Glosser will speak about NextGen monetization at this week’s ATSC – Broadcasting the Future – NextGen Broadcast Conference in Detroit, Michigan. The 2022 ATSC Annual Member Meeting and Conference will …

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April 26, 2022

Verance technology on LG NEXTGEN TVs will allow consumers to enjoy new interactive experiences via cable, satellite or over-the-air Las Vegas, April 26, 2022 – Verance announced that LG Electronics is the first television manufacturer to implement ATSC 3.0 watermark detection on NEXTGEN TVs – expected to enable reception of new interactive experiences via cable, …

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July 6, 2022

Ottawa, Canada, July 6, 2022 – Ross Video, a global leader in live video production applications, and Verance, a leading global provider of standards-based watermarking solutions, announced the availability of Verance Aspect watermarking in the Ross Video software media processing platform (softGear). Ross Video’s softGear provides broadcasters with the flexibility to adapt to changing programming needs through media processing microservices. …

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April 5, 2022

NextGen Video Information Systems Alliance NAB 2022 Show Guide Debuts Washington, DC, April 5, 2022 – The NAB Show is the world’s leading marketplace for unbridled innovation, unmatched connections and transformative technologies shaping the future of media and entertainment. NVISA members are pleased to be among the show’s most innovative exhibitors, and are excited to …

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November 25, 2021

Verance and Fincons Group Win Award for First End-to-End HbbTV ADB2 Implementation. Paris, France, November 25, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2021, showcasing …

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October 26, 2021

Verance Nominated for First End-to-End HbbTV ADB2 Implementation. Geneva, Switzerland, October 26, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2021, …

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July 20, 2021

Global Advanced Interactive TV Standards Combine Application Discovery Over Broadband with Targeted Advertising Specification Geneva, Switzerland, July 20, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the …

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April 28, 2021

Webinar includes look at future Targeted Advertising developments including the role of watermarking Geneva, Switzerland, April 28, 2021 – In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB …

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November 18, 2020

Bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336 released. Arlington, VA, November 18, 2020 – The Consumer Technology Association’s Video Systems Committee (R4) published a bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing …

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October 22, 2020

Technology comes amid Industry Fears that Nielsen’s Fingerprint-based Dynamic Advertising Insertion Technology, Debuting in New TVs this Quarter, will Insert Ads or Measure Content on Netflix, Hulu & Others without Permission Verance Solution Offers Path Forward for Rapidly Advancing ACR Technology, Verance CEO Nil Shah Tells NATPE Online Forum Today San Diego, CA, October 22, …

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May 12, 2020

Watermark brings interactive experiences such as addressable advertising and sports gaming to smart TVs Cleveland, OH and San Diego, CA, May, 11 2020 – The Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, today announced the availability of Aspect™ watermarking in the Linear Acoustic LA-5300 Broadcast …

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January 2, 2020

Builds on the Aspect Audio Watermark With New Capabilities for Dynamic Ad Insertion and Consumer Interactivity San Diego, CA, January 2, 2020  –  Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of …

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November 5, 2019

San Diego, CA and New York, NY, November 5, 2019 — Verance® and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market.  The partnership combines the power of Verance’s open standard Aspect™ watermarking technology with ER’s AdBridge™, the complete asset management platform for TV and Video …

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October 24, 2019

Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households San Diego, CA, October 24, 2019 – Verance®, an award-winning provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members …

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October 1, 2019

San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect™ watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide.   Aspect uses Verance’s high-performance implementation of the standards-based watermarking …

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August 7, 2019

San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.  Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the …

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May 27, 2019

Partnership Validates Ability of AEA to Save More Lives by Seamlessly Delivering Enhanced Messages to 100% of Smart Televisions San Diego, CA and Raleigh, N.C., May 27, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using …

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April 17, 2019

Growth in Broadcaster Adoption of the Verance Aspect Watermark Is Fueled by Its Ability to Deliver Household-Level Addressability & Interactivity to 100% of Televisions San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance® Aspect™ watermark by leading broadcasters across the country.  Building on an extensive list of …

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April 4, 2019

The Verance Aspect Watermark and Dolby AC-4 Deliver Leading ATSC 3.0 Consumer Experiences in a Live Linear Broadcast Over Cable & Satellite San Diego, CA, April 4, 2019 – Verance Corporation and Dolby today announced they successfully completed a test of internet-delivered dialogue enhancement, one of several compelling Next Gen TV Personalized Audio experiences for San …

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January 22, 2019

San Diego, CA, and Milan, Italy, January 22, 2019 – Verance Corporation today announced it has partnered with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe.  This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which …

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June 12, 2018

Former Samsung Executive to Partner with Electronics Industry on Verance® Aspect™, Enabling Next Gen TV Experiences for Viewers, Boosting Sales for Manufacturers & Creating New Revenue for Broadcasters San Diego, CA, June 12, 2018 – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country …

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April 9, 2018

Collaboration will bring dynamic, interactive experiences to OTA TV SAN FRANCISCO, April 9, 2017 – Connekt, the AI-driven technology company transforming TV advertising for the connected world, and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced …

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April 6, 2018

Verance® Aspect™ and Dolby Partner to Enhance Next Gen TV by Delivering Personalized Audio Capabilities across All Distribution Paths San Diego, CA, April 6, 2018 – Verance Corporation today announced it will showcase the personalized audio capabilities of ATSC 3.0, ranked in consumer surveys among the most compelling Next Gen TV experiences, at NAB. Using the …

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January 3, 2018

San Diego, CA, January 3, 2018 – Verance Corporation today announced Verance® Aspect™, selected by the Advanced Television Systems Committee as a foundational component of the Next Gen TV (ATSC 3.0) transmission standard, has expanded to smart television manufacturers with LG Electronics (LG) becoming the first to complete initial field tests.  They were conducted using the …

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December 19, 2017

San Diego, CA, and Hsinchu, Taiwan, December 19, 2017 – Verance Corporation today announced MediaTek Inc., a leading fabless IC design company for smart television manufacturers worldwide, has become the first SoC provider to complete evaluation tests of Verance® Aspect™, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV …

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September 6, 2017

San Diego, CA, September 6, 2017 – Verance Corporation has named technology industry leader Eric Anderson, who most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote, as its SVP & Chief Partnership Officer amid the company’s rapid expansion into television. Mr. Anderson will be responsible for developing and leading …

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May 18, 2017

San Diego, CA, May 18, 2017 – Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a smart TV and accelerate purchase windows. According to the international market and research firm’s online …

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April 4, 2017

Washington, D.C – April 4, 2017 – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC Connecticut/WVIT, Univision and software company Verance, whose audio watermarking solution is …

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March 21, 2017

Advanced Advertising, Interactivity, Personalization and Emergency Alerting All Possible with Watermarking Technology Washington, D.C – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC, Univision and software …

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March 14, 2017

San Diego, CA, March 14, 2017 – Verance Corporation has retained one of the industry’s most prominent broadcast industry executives, B&C Hall of Fame honoree and former Media General COO Deb McDermott, and her McDermott Media Group (MMG). In announcing the collaboration, Nil Shah, CEO of Verance, said their goal will be to introduce next-generation …

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September 9, 2016

9 Sep 2016 – Linear Acoustic, the industry leader in TV audio processing, today announced that Verance Open Watermarking, the world’s first open solution for first-screen ACR (Automatic Content Recognition), is currently only available through Linear Acoustic in the AERO.2000 and AERO.100 TV audio processors. The inclusion of Verance Open Watermarking within the Linear Acoustic real-time …

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April 13, 2016

San Diego, CA, April 13, 2016 –Verance Corporation, a pioneer of advanced content technology, today announced it will demonstrate the end-to-end implementation of the ATSC open watermarking system at NAB Show 2016 in Las Vegas from April 18-21. The technology provides broadcasters and TV manufacturers with a path to dramatically accelerate the deployment of key …

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April 9, 2015

San Diego, CA, April 9, 2015 – Verance Corporation, the market leader in premium watermarking solutions, today announced it has partnered with Linear Acoustic® to integrate VP1, the world’s first open solution for first-screen ACR (Automatic Content Recognition), into the AERO™ family of real-time and file-based TV station audio processors. VP1 was submitted by Verance …

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April 6, 2015

  San Diego, CA, April 6, 2015 – Verance Corporation, the worldwide market leader in premium watermarking solutions, today announced that the Advanced Television Systems Committee’s ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 technology be included within the ATSC 3.0 next-generation terrestrial TV broadcast standard, which is anticipated to be …

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