Drive television revenue with household-level, cross-platform audience measurement at scale within the broadcast app.
Power Broadcast App To Measure All Audiences
Available in today and tomorrow’s broadcast environments, Aspect™ delivers broadcast app data dashboards and enriched experiences to over-the-air / digital terrestrial, cable, satellite, IPTV and over-the-top households, including today’s ATSC 1.0 environment.
Directly Access Your Audience Data
Aspect provides direct access to first party household-level audience data across devices and distribution environments via a broadcast app’s data dashboard. Augmented with demographic and psychographic data, it provides unparalleled audience insights to inform television programming, marketing and advertising sales efforts.
Proactively Respond to Viewership Trends
By enabling a broadcast app, Aspect provides insights at the national, DMA and segment level. It enables a proactive response to changes in audience usage by delivering accurate measurement of program engagement, advertising engagement and campaign performance.
Optimize Your Windowing Strategies
Aspect allows programmers and distributors to understand when, where and how content is consumed. By pairing Aspect with the Cinavia® watermark, partners gain key insights to inform their windowing strategies and prevent illegal content distribution.
How It Works
Step 1:
Manufacturers deploy the Aspect watermark detector in connected TVs and devices
Step 2:
Broadcasters embed the Aspect watermark into content at the broadcast operations center
Step 3:
Aspect watermark is detected and retrieves content metadata and instructions
Step 4:
Instructions are instantaneously applied to personalize content or launch interactive features
Step 5:
Two-way connection established via TV’s broadband connection allowing broadcast apps to run
Step 6:
Dashboard information available to station management via broadcast app monitoring tools
Embrace the Future
Aspect is ready for use today. The lightweight Aspect watermark is compatible with today’s television standards and is easily deployed.
Broadcasters
Embed the watermark into content as the video is transmitted from the broadcast operation centers.
Manufacturers
Deploy the Aspect detection software in devices at the browser, operating system, or chip level.
Start today, gain experience with tomorrow’s next generation television characteristics, capabilities and capacity.
