San Diego, CA, September 6, 2017 – Verance Corporation has named technology industry leader Eric Anderson, who most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote, as its SVP & Chief Partnership Officer amid the company’s rapid expansion into television.
Mr. Anderson will be responsible for developing and leading “go-to-market” partnerships for the Verance Aspect content measurement and enhancement solution with CE companies, chip manufacturers, brands, local broadcasters, networks and content providers.
Aspect connects broadcast television with broadband-enabled applications and consumer enhancements such as personalization, interactivity and addressable advertising. Selected as a foundational component of the Next Generation TV standard, ATSC 3.0, Aspect is fully compatible with the ATSC 1.0 broadcasting environment and currently being tested by a growing number of broadcasters throughout the United States.
Among the latest broadcasters to evaluate Aspect are Capitol Broadcasting’s WRAL and WRAZ in Raleigh, NC, and PBS stations WUCF in Central Florida and KPBS in San Diego. Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television, TEGNA, Meredith, Raycom Media, Fox, NBC, Univision and Telemundo are also participating and using Aspect technology in their broadcasts.
“With Eric’s experience in delivering high-value, successful partnerships, he is the ideal executive to lead the next phase of our expansion,” said Nil Shah, Chief Executive of Verance. “Adding Eric to our team underscores Verance’s deep commitment to creating healthy ecosystems that provide value to all industry participants.”
Verance gains valuable industry leadership experience and furthers its expansion into television with the arrival of Mr. Anderson. Prior to leading Gracenote’s development of ACR-enabled products for smart TVs, broadcasters, networks, brands and cable services, he led a major smart TV initiative at Samsung Electronics and earlier served in executive positions with Handango, Ericsson North America and Accenture.
Verance® ASPECT™ is an audio watermarking technology that enables broadband features on broadcast television by enabling advanced, census-level audience measurement, personalization, interactivity and addressable advertising across all screens and distribution paths. Selected as a foundational component of the Next Generation TV standard, ATSC 3.0, Aspect is fully compatible with the ATSC 1.0 broadcasting environment and currently being tested by the Pearl TV Business Alliance, FOX, NBC Connecticut/WVIT, Univision, and more.
Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 270 million consumer products worldwide.
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Jim Benson / Kevin Broderick
The Lippin Group
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