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Verance Joins Future of Video Conference in Marina Del Rey

Los Angeles, CA, November 13, 2023 – Parks Associates will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media conference from November 14-16 at the Marina del Rey Marriott in Marina del Rey, California.

Future of Video includes a pre-conference research workshop as well as two days of interactive panel sessions, presentations, and insights from industry leaders including Parks Associates’ expert analyst team.

Jason Patton, Senior Vice President, Sales & Marketing, Verance, will attend the conference and share insights on ATSC 3.0. Speakers represent leading players in the entertainment ecosystem including AMC Networks, ESPN, Google, Hallmark Media, LG, Sling TV, Pearl TV, QVC/HSN, Samsung, and Vizio.

Featured sessions on November 15 and November 16 focus on new strategies emerging around advertising, streaming, AI, NextGen TV and consumer retention through improved viewer experiences.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

About Verance

Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising, and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States including FOX, Graham, Gray, Sinclair, PBS affiliates, and Capitol Broadcasting have deployed Aspect.

Verance’s AI watermark as well as content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies, and music. Our solutions have been adopted by over 100 leading technology and entertainment companies and deployed in over 500 million consumer products worldwide. For more information, visit:

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