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Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery (CTA-CEB32.10) Published

Bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336 released.

Arlington, VA, November 18, 2020 – The Consumer Technology Association’s Video Systems Committee (R4) published a bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336.

As described on the CTA website, this Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery (CTA-CEB32.10) bulletin makes recommendations related to the capabilities of ATSC 3.0 Television Sets as regarding Content Recovery via Watermarked content.  The use of Watermarked A/V content allows ATSC 3.0 Television Sets to recover Service Information via broadband in order to provide the benefits of the ATSC 3.0 system, such as Broadcaster Applications and enhanced emergency alerting, in Redistribution environments where ATSC 3.0 Service Information is not available.

The free download link is available here.

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Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths.  Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment.  Leading programmers such as FOX, NBC and PBS are currently deploying Aspect.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music.  Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide.  For more information, visit: http://www.verance.com

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