Collaboration will bring dynamic, interactive experiences to OTA TV
SAN FRANCISCO, April 9, 2017 – Connekt, the AI-driven technology company transforming TV advertising for the connected world, and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a next-generation, on-screen experience for consumers that includes enhanced engagement
As part of the partnership, the Verance Aspect™ watermark technology will enable Connekt to deliver enhanced ads across all devices and distribution paths, including ATSC 1.0 & 3.0 Over-The-Air, Over-The-Top and Multichannel Video Programming Distributors (MVPD) including cable, satellite and telco services. Connekt has built tools that will allow media organizations to develop and deploy on-screen experiences for content, brands and advertisers.
The solution will provide an easy transition to ATSC 3.0 for networks and will open up new revenue streams and consumer experiences on television.
“As TV revenue models shift, Connekt provides technical solutions, tools and applications to allow networks, content owners, and advertisers to retain and grow new revenue streams,” said Mike Fitzsimmons, CEO of Connekt. “In fact, our existing technology has enabled many of the same experiences for TV that we are designing for ATSC 3.0. We are paving the way for the future of broadcast TV advertising, and Verance is the ideal partner for this collaboration.”
“ATSC 3.0 will allow us to bridge the consumer experience gap between linear and IP delivered TV content. Verance Aspect provides consumers a more harmonized experience as we transition between ATSC 1.0 and ATSC 3.0 environments,” said Eric Anderson, Chief Partnership Officer of Verance. “At the same time, Aspect offers programmers, agencies and brands an open-market, open-standards based platform to ensure scalability and ROI for Next Gen TV experiences and enhanced advertising. We’re looking forward to working with Connekt to create and drive these compelling consumer experiences.”
In November 2017, the FCC voted to allow the rollout of the ATSC 3.0 advanced broadcast transmission standard. ATSC 3.0 uses both over-the-air (OTA) signals and in-home broadband to deliver a more dynamic broadcast experience, such as video on demand, interactive services, 4k video and advanced emergency alerts. The result will be an enhanced OTA broadcast experience for viewers that closely resembles cable TV.
Connekt is an AI-driven technology company that is making TV advertising Smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measurable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery and a patented t-commerce platform. With a Smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising for the connected world. Current partners include CBS, HBO, LG, Nielsen, Showtime, Sony and TiVo, among others. Founded in 2017, Connekt is headquartered in San Francisco, with offices in Denver and New York. For more information, visit www.connekt.com.
Verance® ASPECT™ is an audio watermarking technology that powers broadband features on broadcast television by enabling advanced, census-level audience measurement, personalization, interactivity and addressable advertising across all screens and distribution paths. Selected as a foundational component of the Next Generation TV standard, ATSC 3.0, Aspect is fully compatible with the ATSC 1.0 broadcasting environment and currently being deployed by FOX, NBC, PBS and other leading broadcasters.
Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 330 million consumer products worldwide.
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Jim Benson / Kevin Broderick
The Lippin Group for Verance
Moxie + Mettle for Connekt
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