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Verance to Present at IAB Tech Lab

Advanced Television: The Quest for Universal Addressability

New York, NY, November 8, 2022 – Verance’s Executive VP & CTO, Joe Winograd, will be presenting on Watermarking Capabilities for Streaming Videos on CTVs as a part of a conference organized by the Interactive Advertising Bureau (IAB). The presentation will take place at IAB Tech Lab’s conference on Advanced Television: The Quest for Universal Addressability. Joe’s presentation will be an introduction to new types of streaming video addressability, measurement, and interactivity capabilities enabled by standards-based watermark detection technologies that are increasingly being included in connected televisions (CTVs).

The conference will feature many industry experts on both television and streaming as IAB Tech Lab seeks to educate on plans for Advanced Television and cross media video. As noted by the IAB: Audience members will be able to learn about different solutions that are being deployed by industry players and how they are relying on technical standards to achieve a seamless experience for consumers for buyers.

More information on the IAB Tech Lab conference and details on how to register is available at

About Verance

Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States have deployed Aspect.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide.  For more information, visit:

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