ATSC A/334 Watermark To Power Multiple Interactive Broadcast Applications Across All Distribution Scenarios
Detroit, Michigan, June 6, 2022 – Verance’s Head of Business Development, Richard Glosser will speak about NextGen monetization at this week’s ATSC – Broadcasting the Future – NextGen Broadcast Conference in Detroit, Michigan. The 2022 ATSC Annual Member Meeting and Conference will take place from June 7 to June 9, 2022 at the Westin Book Cadillac Hotel and will also be available online. Verance’s Richard Glosser is featured as part of a panel on Monetizing the ATSC 3.0 Ecosystem taking place on Wednesday, June 8th at 2 p.m. Eastern time. The panel will go in depth on ATSC 3.0 service capabilities and how these capabilities can be monetized. Rick Ducey of BIA Advisory Services will moderate and the panel will also feature Chandra Kotaru from Gaian Solutions, Shawn Makhijani from NBC Universal and Mark Aitken from Sinclair/ONE Media.
Along with the presentation, Verance will demonstrate multiple major television stations in Detroit airing their interactive broadcast applications using Verance Aspect watermark technology. Throughout the conference, attendees can visit the NextGen Video Information Systems Alliance booth to see Verance Aspect and these broadcast applications in action.
The Verance Aspect watermark provides a high-performance, commercial implementation of the ATSC A/334 audio watermark standard. The watermark detection process allows the information required for two-way next-generation services in a connected smart TV set to pass through any distribution environment seamlessly, including over HDMI links and through existing distribution equipment and set-top boxes. Without watermarking, viewers receiving television service via cable, satellite and over-the-top distribution paths (over 80% of U.S. households) will be unable to receive ATSC 3.0 interactive services.
In April 2022, Verance announced that LG is the first to launch watermark detection commercially in tandem with major broadcasters deploying the watermark across the United States, bringing enhanced ATSC 3.0 capabilities to 2022 and 2021 LG NEXTGEN TV sets.
More information on the ATSC – Broadcasting the Future – NextGen Broadcast Conference is available at https://www.atsc.org/events/nextgen-broadcast-conference/ .
Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States have deployed Aspect.
Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide. For more information, visit: http://www.verance.com< Back to list