Delivering NextGen TV interactive experiences across all distribution paths.

Keep Pace with Consumers

Viewers demand content anywhere on any device. Aspect enables personalization and interactivity across all platforms, connecting with millions of viewers on television in the dynamic ways they’re accustomed to online.

Reach All Audiences

Aspect delivers enriched experiences to over-the-air, over-the-top, cable, IPTV, and satellite households, connecting millions of consumers.

Enhance the Most Watched Content

The bulk of video consumption occurs on broadcast television and cable networks. Aspect enables uniform personalization and interactivity on the most watched content, empowering TV audiences to define what they experience and how they experience it; from brands to entertainment to information.

Accelerate Broadband Enhancements

Aspect accelerates broadband features on broadcast television in the ATSC 1.0 environment giving you early, first-hand experience with the capabilities in the new ATSC 3.0 standard.

The Advanced Television Systems Committee selected the Aspect Watermark as a foundational component of the next generation television standard, ATSC 3.0.

How It Works

Step 1

Manufacturers deploy the Aspect watermark detector in connected TVs and devices

Step 2:

Broadcasters embed the Aspect watermark into content at the broadcast operations center

Step 3:

Aspect watermark is detected and retrieves content metadata and instructions

Step 4:

Instructions are instantaneously applied to personalize content or launch interactive features

Step 5:

Two-way connection established via TV’s broadband connection allowing broadcast apps to run

Step 6:

Dashboard information available to station management via broadcast app monitoring tools

Embrace the Future

Aspect is ready for use today. The lightweight Aspect watermark is compatible with today’s television standards and is easily deployed.



Embed the watermark into content as the video is transmitted from the broadcast operation centers.


Deploy the Aspect detection software in devices at the browser, operating system, or chip level.

Start today, gain experience with tomorrow’s next generation television characteristics, capabilities and capacity.