Delivering NextGen TV interactive experiences across all distribution paths.
Keep Pace with Consumers
Viewers demand content anywhere on any device. Aspect enables personalization and interactivity across all platforms, connecting with millions of viewers on television in the dynamic ways they’re accustomed to online.
Reach All Audiences
Aspect delivers enriched experiences to over-the-air, over-the-top, cable, IPTV, and satellite households, connecting millions of consumers.
Enhance the Most Watched Content
The bulk of video consumption occurs on broadcast television and cable networks. Aspect enables uniform personalization and interactivity on the most watched content, empowering TV audiences to define what they experience and how they experience it; from brands to entertainment to information.
Accelerate Broadband Enhancements
Aspect accelerates broadband features on broadcast television in the ATSC 1.0 environment giving you early, first-hand experience with the capabilities in the new ATSC 3.0 standard.
The Advanced Television Systems Committee selected the Aspect Watermark as a foundational component of the next generation television standard, ATSC 3.0.
How It Works
Manufacturers deploy the Aspect watermark detector in connected TVs and devices
Broadcasters embed the Aspect watermark into content at the broadcast operations center
Aspect watermark is detected and retrieves content metadata and instructions
Instructions are instantaneously applied to personalize content or launch interactive features
Two-way connection established via TV’s broadband connection allowing broadcast apps to run
Dashboard information available to station management via broadcast app monitoring tools
Embrace the Future
Aspect is ready for use today. The lightweight Aspect watermark is compatible with today’s television standards and is easily deployed.
Start today, gain experience with tomorrow’s next generation television characteristics, capabilities and capacity.