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Verance Presents in DVB and HbbTV’s Using Targeted Advertising on Broadcast Television Webinar

Webinar includes look at future Targeted Advertising developments including the role of watermarking

Geneva, Switzerland, April 28, 2021 – In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB specifications and forthcoming from HbbTV – makes it possible to reach even more viewers with Targeted Advertising, allowing the Targeted Advertising signaling to pass through non-participating operator equipment.

The webinar link is available here.

The PDF presentation is available for download here.


Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths.  Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment.  Leading programmers such as FOX, NBC and PBS are currently deploying Aspect.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music.  Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide.  For more information, visit:

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