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HbbTV’s Application Discovery Over Broadband Phase 2 (ADB2) Webinar Features Verance

Webinar takes a detailed look at ADB2 from the perspective of all ecosystem members

Geneva, Switzerland, October 21, 2020 – As noted within the HbbTV event listing, the webinar focuses on the HbbTV specification for phase 2 of application discovery over broadband (ADB2). The feature enables viewers to access HbbTV services even when they are blocked, for example through non-compliant set-top boxes. The agenda includes the motivation behind ADB2, technical details, implementation examples, local market reports and future use cases such as targeted advertising.

The webinar link is available here.

The PDF presentation is available for download here.


Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths.  Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment.  Leading programmers such as FOX, NBC and PBS are currently deploying Aspect.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music.  Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide.  For more information, visit:

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