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Verance CEO, Nil Shah, Joins Scripps News To Discuss How Watermarking Technology Can Be Used To Identify Deepfakes

Atlanta, GA, January 8, 2024 – In an interview on Scripps News in December, Nil Shah discussed how Verance’s new watermarking system can authenticate and track news sources to prevent the spread of misinformation ahead of the 2024 elections.

The interview is available to watch here.<br><br>

About Verance<p>

Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising, and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States including FOX, Graham, Gray, Sinclair, PBS affiliates, and Capitol Broadcasting have deployed Aspect.

Verance’s AI watermark as well as content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies, and music. Our solutions have been adopted by over 100 leading technology and entertainment companies and deployed in over 500 million consumer products worldwide. For more information, visit:

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