Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

April 1999

Verance is Founded

Verance Corporation forms from the merger of two audio watermark technology development companies.

July 1999

VCMS/A is Standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.

November 1999

Recording Companies License VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music.

August 2000

VCMS/A in Portable Music Players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.

June 2001

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models.

March 2005

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.

January 2007

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.

February 2007

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia.

March 2009

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

December 2009

Cinavia Wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product.

February 2012

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.

February 2012

Skyfall

Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

February 2012

Cinavia Mandatory for Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.

February 2013

Gravity

Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

August 2013

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.

February 2014

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.

February 2014

Whiplash

Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

January 2015

Emmy Win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.

February 2015

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

April 2015

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.

April 2016

NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.

Newsroom

Verance, Dolby & San Diego’s KPBS Successfully Complete First Test of Personalized Audio for Next Gen TV

San Diego, CA, April 4, 2019 – Verance Corporation and Dolby today announced they successfully completed a test of internet-delivered dialogue enhancement, one of several compelling Next Gen TV Personalized Audio experiences for San Diego public media KPBS. The test, which took place in February and included the Verance® Aspect™ watermark and Dolby® AC-4,  successfully demonstrated that …

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Verance and Fincons Group Form Partnership to Accelerate and Expand the Development of Next Gen TV Experiences in the U.S. and Europe

San Diego, CA, and Milan, Italy, January 22, 2019 – Verance Corporation today announced it has partnered with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe.  This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which …

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Data Plus Math and Verance® Aspect™ Partner to Bring Next Gen TV Attribution Measurement to Broadcasters

New York, June 13, 2018 – Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced that it has entered into a preferred partner agreement with Verance® Aspect™, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. …

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Verance Boosts Asia-Pacific Presence, Naming Next Gen TV Innovator Heeyong Park As Korea Country Manager

Former Samsung Executive to Partner with Electronics Industry on Verance® Aspect™, Enabling Next Gen TV Experiences for Viewers, Boosting Sales for Manufacturers & Creating New Revenue for Broadcasters San Diego, CA, June 12, 2018 – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country …

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Verance to Showcase ATSC 3.0 Personalized Audio, Ranked in Consumer Surveys Among the Most Compelling Next Gen TV Experiences, at NAB

Verance® Aspect™ and Dolby Partner to Enhance Next Gen TV by Delivering Personalized Audio Capabilities across All Distribution Paths San Diego, CA, April 6, 2018 – Verance Corporation today announced it will showcase the personalized audio capabilities of ATSC 3.0, ranked in consumer surveys among the most compelling Next Gen TV experiences, at NAB. Using the …

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Verance Aspect Watermark Enters New Markets (TVTechnology)

SAN DIEGO—As part of relationships with News-Press & Gazette Broadcasting, the National Association of Broadcasters and Pearl TV, broadcasters in Santa Barbara, Calif., Cleveland and Phoenix are deploying the Verance Aspect watermark, per Verance Corporation.

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Verance Aspect Expands National Footprint With US Broadcasters (Advanced Television)

Verance Corporation has announced significant growth in deployment of the Verance Aspect watermark by broadcasters across the US. Building on an extensive list of existing partners, Aspect has expanded into the Santa Barbara, Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), the National Association of Broadcasters (NAB), and Pearl …

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Verance Aspect Expands Its National Footprint With Leading U.S. Broadcasters (Broadcasting + Cable)

San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance Aspect watermark by leading broadcasters across the country. Building on an extensive list of existing partners, Aspect has expanded into the Santa Barbara, Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), …

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Phoenix Model Market Expands Next-Gen Test Bed (Advanced Television)

A collaborative effort in Phoenix, Arizona that involves a dozen broadcast stations will soon expand beyond a single Next-Gen TV transmission tower to include an additional station with a signal that will be enhanced through the use of a Single Frequency Network (SFN). As part of the Phoenix Model Market project, and with planning and …

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Five Groups Teamed Up For Phoenix Model Market Test (Radio+Television Business Report)

MESA, ARIZ. — No less than five audience measurement firms are working together to help Phoenix-based television broadcast companies understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will …

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Management

Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

Reach out at [email protected].

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