Unlocking the power of content.
We invent technologies that advance industry standards and empower next generation experiences.
For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.
For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.
For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.
History & Awards
Verance is Founded
Verance Corporation forms from the merger of two audio watermark technology development companies.
VCMS/A is Standardized
Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.
Recording Companies License VCMS/A
Verance VCMS/A licensed to five major recording companies for protection of their recorded music.
VCMS/A in Portable Music Players
First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.
VCMS/A becomes mandatory for all new DVD-Audio player models.
Digital Audio Awards
Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.
Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.
First Oscar award winning motion picture released for digital cinema embedded with Cinavia.
Cinavia Deployed to Blu-Ray Disc Players
Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.
Cinavia Wins Connect Award
Cinavia wins the Connect Award for Most Innovative Product.
Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.
Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.
Cinavia Mandatory for Blu-Ray Disc
Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.
Gravity, protected by Cinavia, wins the Oscar for Sound Editing.
Cinavia Deployed to Playstation & Xbox
Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.
American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.
Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.
Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.
Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.
ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.
2016 NAB Show
Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.
CTA publishes CTA-CEB 32.10, including Verance as part of Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery.
2022 NAB Show
Verance demonstrates first end to end implementation of ATSC 3.0 watermarking standard on a commercial television.
LG Electronics becomes the first television manufacturer to implement Verance ATSC 3.0 watermark detection technology on their NextGen TVs.
Partnership with Verance enables NextGen TV Interactive Experiences in 100% of Households within the ATSC 3.0 Standard<br><br> Paris, France, February 27, 2024 – Ateme, a global leader in video compression, delivery and streaming solutions with innovation at its core, and Verance, a global watermarking platform that powers broadband features on broadcast television, today announced they …Read More
Atlanta, GA, January 8, 2024 – Watch Nil Shah’s interview on Scripps News in December. He discusses how Verance’s watermarking system can be used to identify deepfakes ahead of the upcoming election.Read More
Verance CEO, Nil Shah, Joins Scripps News To Discuss How Watermarking Technology Can Be Used To Identify Deepfakes
Atlanta, GA, January 8, 2024 – In an interview on Scripps News in December, Nil Shah discussed how Verance’s new watermarking system can authenticate and track news sources to prevent the spread of misinformation ahead of the 2024 elections. The interview is available to watch here.<br><br> About Verance<p> Verance® Aspect™ is a global watermarking platform that …Read More
Verance Introduces Watermarking System In Advance Of 2024 Elections To Digitally Authenticate News Sources (TVNewsCheck)
November 14, 2023 – Verance has introduced a watermarking system to digitally authenticate and track trusted news sources for video in advance of the 2024 elections.<br><br> The “first-to-market system” arrives amid stepped up online vigilance by major news organizations, including CBS News, which recently launched a new fact-checking unit for AI to combat misinformation from …Read More
The system is intended to ease the concerns of a majority of American voters about deepfakes<br><br> SAN DIEGO, November 14, 2023 – With concerns running high about deepfakes misleading voters during the upcoming election season, Verance has unveiled a watermarking system for digital authentication and tracking of trusted news sources of video.Read More
Watermarking helps prevent misinformation and deep fakes<br><br> November 14, 2023 – Verance said it has launched a watermarking system to help verify that news clips are coming from trusted sources.<br><br> The new product is designed to help with fact-checking and deter misinformation and deep-faked videos from getting on air, particularly as a presidential election campaign …Read More
Los Angeles, CA, November 13, 2023 – Parks Associates will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media conference from November 14-16 at the Marina del Rey Marriott in Marina del Rey, California. Future of Video includes a pre-conference research workshop as well as two …Read More
HISENSE USA INTRODUCES FIRST MASS MARKET ATSC 3.0 WATERMARK DETECTION ENABLING NEXTGEN TV INTERACTIVE SERVICES FOR ITS CONSUMERS
Collaboration with Verance allows consumers to enjoy NextGen TV interactive experiences on select Hisense ULED and Laser TVs via cable, satellite or antenna<br><br> SUWANEE, GA, October 24, 2023 – Hisense, a global leader in the consumer electronics and home appliance industries, and Verance announced today that Hisense is introducing the first mass market ATSC watermark …Read More
Geneva, Switzerland, October 13, 2023 – DVB has released test streams for the use of the video and audio watermark in Targeted Advertising in DVB countries across Europe and the rest of the world. The test streams are compatible with HbbTV Application Over Broadband Phase 2 (ADB2) and are publicly available on the DVB web site …Read More
San Diego, CA, August 14, 2023 – Verance, with robust technology and a deep intellectual property portfolio – both built over a thirty-year history – announced today the availability of watermark technology and cloud services for addressing the copyright and authenticity challenges associated with generative AI systems. Verance’s watermark technology has been adopted worldwide over the …Read More
Verance enters into agreements with four major broadcast partners to increase distribution of ATSC 3.0 NextGen Broadcast applications that drive new revenue opportunities
Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting.<br><br> Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …Read More
Geneva, Switzerland, January 25, 2024 – The European Telecommunications Standards Institute (ETSI) has published the TS 103 752-1 V1.2.1 standard in association with Digital Video Broadcasting (DVB) formalizing Dynamic Substitution of Content in Linear Broadcast; Part 1: Carriage and Signaling of Placement Opportunity Information in DVB Transport Streams. The document specifies broadcast signaling for DVB …Read More
Jason Patton, Verance SVP of Sales & Marketing, Talks ADB2 Watermark<br><br> Geneva, November 23, 2023 – Top-level executives and experts from leading market players will discuss the latest developments in the connected TV industry, unveil new products and services and provide exclusive insights in next-generation applications at the 11th HbbTV Symposium and Awards on November 28-29, …Read More
Award-Winning Careers at Verance
Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.
We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.
View our open listings here.