Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

April 1999

Verance is Founded

Verance Corporation forms from the merger of two audio watermark technology development companies.

July 1999

VCMS/A is Standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.

November 1999

Recording Companies License VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music.

August 2000

VCMS/A in Portable Music Players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.

June 2001

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models.

March 2005

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.

January 2007

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.

February 2007

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia.

March 2009

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

December 2009

Cinavia Wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product.

February 2012

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.

February 2012


Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

February 2012

Cinavia Mandatory for Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.

February 2013


Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

August 2013

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.

February 2014

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.

February 2014


Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

January 2015

Emmy Win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.

February 2015

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

April 2015

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.

April 2016

NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.


Addressable TV Faces A Problem. Verance CEO Nil Shah Has A Solution (Forbes)

Television is undergoing a seismic shift. ATSC 3.0, also known as NextGen TV, advances the current antennae-based system by implementing a new technology which allows for higher resolutions, like 4K, and for richer sound. The cutting-edge tech also provides the consumer with a more interactive experience, such as allowing addressable television for over-the-air signals.  But …

Read More

Verance Develops Solution to Prevent Emerging Issues With Netflix & Other Streaming Services, Avoiding Unforeseen Challenges of Automatic Content Recognition (ACR) Technology

Technology comes amid Industry Fears that Nielsen’s Fingerprint-based Dynamic Advertising Insertion Technology, Debuting in New TVs this Quarter, will Insert Ads or Measure Content on Netflix, Hulu & Others without Permission Verance Solution Offers Path Forward for Rapidly Advancing ACR Technology, Verance CEO Nil Shah Tells NATPE Online Forum Today San Diego, CA, October 22, …

Read More

Telos Alliance and Verance Announce Aspect Watermarking Support for Linear Acoustic LA-5300 Broadcast Audio Processor

Watermark brings interactive experiences such as addressable advertising and sports gaming to smart TVs Cleveland, OH and San Diego, CA, May, 11 2020 – The Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, today announced the availability of Aspect™ watermarking in the Linear Acoustic LA-5300 Broadcast …

Read More

How to Bridge the Data Gap With Netflix (Broadcasting & Cable)

Watermarking can help TV programmers know their viewers better. Nil Shah, Verance

Read More

Verance Adds Video Watermarking To Its Suite of Advertising and Interactivity Technologies

Builds on the Aspect Audio Watermark With New Capabilities for Dynamic Ad Insertion and Consumer Interactivity San Diego, CA, January 2, 2020  –  Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of …

Read More

Extreme Reach and Verance Partner to Provide New, Enhanced Insights and Reporting as Addressable TV Scales

San Diego, CA and New York, NY, November 5, 2019 — Verance® and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market.  The partnership combines the power of Verance’s open standard Aspect™ watermarking technology with ER’s AdBridge™, the complete asset management platform for TV and Video …

Read More

Verance Joins Awarn Alliance, Furthering Its Commitment to Delivering Advanced Emergency Alerts

Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households San Diego, CA, October 24, 2019 – Verance®, an award-winning provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members …

Read More

Verance Brings Watermarking To HbbTV, Significantly Expanding The Reach of Hybrid TV Services In Markets Worldwide

San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect™ watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide.   Aspect uses Verance’s high-performance implementation of the standards-based watermarking …

Read More

Verance Adding Project OAR Support to its Aspect Platform

San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.  Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the …

Read More

Verance, Capitol Broadcasting, Digital Alert Systems & Triveni Digital Successfully Complete First Transmission Of Next Gen TV Advanced Emergency Information Across All Distribution Paths

Partnership Validates Ability of AEA to Save More Lives by Seamlessly Delivering Enhanced Messages to 100% of Smart Televisions San Diego, CA and Raleigh, N.C., May 27, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using …

Read More

Verance Aspect Expands Its National Footprint With Leading U.S. Broadcasters

Growth in Broadcaster Adoption of the Verance Aspect Watermark Is Fueled by Its Ability to Deliver Household-Level Addressability & Interactivity to 100% of Televisions San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance® Aspect™ watermark by leading broadcasters across the country.  Building on an extensive list of …

Read More

Verance, Dolby & San Diego’s KPBS Successfully Complete First Test of Personalized Audio for Next Gen TV

The Verance Aspect Watermark and Dolby AC-4 Deliver Leading ATSC 3.0 Consumer Experiences in a Live Linear Broadcast Over Cable & Satellite San Diego, CA, April 4, 2019 – Verance Corporation and Dolby today announced they successfully completed a test of internet-delivered dialogue enhancement, one of several compelling Next Gen TV Personalized Audio experiences for San …

Read More

Verance to Showcase ATSC 3.0 Personalized Audio, Ranked in Consumer Surveys Among the Most Compelling Next Gen TV Experiences, at NAB

Verance® Aspect™ and Dolby Partner to Enhance Next Gen TV by Delivering Personalized Audio Capabilities across All Distribution Paths San Diego, CA, April 6, 2018 – Verance Corporation today announced it will showcase the personalized audio capabilities of ATSC 3.0, ranked in consumer surveys among the most compelling Next Gen TV experiences, at NAB. Using the …

Read More

Verance unveils solution to prevent unauthorised dynamic ads in SVOD Read more: Verance unveils solution to prevent unauthorised dynamic ads in SVOD (Rapid TV News)

Acting it said amid industry fears that fingerprint-based dynamic advertising insertion technology debuting in new TVs this quarter will insert ads or measure content from Netflix, Hulu and other SVOD services, Verance has launched what it says is a mechanism to prevent issues emerging.

Read More

Verance Claims Solution To Prevent Emerging Issues With Nielsen’s DAI (TVNewsCheck)

The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.

Read More

Verance Develops Tech to Prevent DAI Issues in SVOD (TV Technology)

SAN DIEGO, Calif.—Verance, a provider of standards-based watermarking technology, has announced the development of a new tool to prevent fingerprint-based Dynamic Advertising Insertion (DAI) issues with Netflix and other SVOD platforms.

Read More


Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

View our open listings here.

Privacy and Terms of Use