Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

April 1999

Verance is Founded

Verance Corporation forms from the merger of two audio watermark technology development companies.

July 1999

VCMS/A is Standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.

November 1999

Recording Companies License VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music.

August 2000

VCMS/A in Portable Music Players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.

June 2001

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models.

March 2005

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.

January 2007

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.

February 2007

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia.

March 2009

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

December 2009

Cinavia Wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product.

February 2012

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.

February 2012


Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

February 2012

Cinavia Mandatory for Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.

February 2013


Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

August 2013

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.

February 2014

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.

February 2014


Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

January 2015

Emmy Win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.

February 2015

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

April 2015

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.

April 2016

NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.


Verance Watermarking, Essential Component of Next Gen TV Standard, Completes Initial Field Tests with LG Smart Televisions

San Diego, CA, January 3, 2018 – Verance Corporation today announced Verance® Aspect™, selected by the Advanced Television Systems Committee as a foundational component of the Next Gen TV (ATSC 3.0) transmission standard, has expanded to smart television manufacturers with LG Electronics (LG) becoming the first to complete initial field tests.  They were conducted using the …

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MediaTek Becomes First SoC to Complete Evaluation Tests of Verance Watermarking, Essential Component of ATSC 3.0 Next Gen TV Standard

San Diego, CA, and Hsinchu, Taiwan, December 19, 2017 – Verance Corporation today announced MediaTek Inc., a leading fabless IC design company for smart television manufacturers worldwide, has become the first SoC provider to complete evaluation tests of Verance® Aspect™, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV …

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Verance Names Technology Industry Leader Eric Anderson SVP & Chief Partnership Officer Amid Company’s Rapid Expansion into Television

San Diego, CA, September 6, 2017 – Verance Corporation has named technology industry leader Eric Anderson, who most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote, as its SVP & Chief Partnership Officer amid the company’s rapid expansion into television. Mr. Anderson will be responsible for developing and leading …

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Nationwide SmithGeiger Survey Finds Next-Generation ATSC 3.0 Features Increase Consumer Spending on and Accelerate Purchase of Smart TVs

San Diego, CA, May 18, 2017 – Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a smart TV and accelerate purchase windows. According to the international market and research firm’s online …

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Verance Teams With Connekt On Next Gen TV Interactive Ads (TV Technology)

Verance will pair up its Aspect watermark IP with Connekt’s AI platform

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Connekt, Verance ATSC 3.0 Ad Solution (Advanced Television)

AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a …

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Connekt, Verance Partner on ATSC 3.0 Interactive Ad Standard (Rapid TV News)

Connekt and Verance have partnered to develop a standard for interactive advertising formats to be delivered over the ATSC 3.0 standard in the US.

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‘Dynamic, Interactive Experiences’ For Broadcast Television (Radio + Television Business Report)

An AI-driven tech company “transforming TV advertising for the connected world” has partnered up with a top ATSC 3.0 Next Gen TV platform company to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard.

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Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

Reach out at [email protected].

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