Unlocking the power of content.
We invent technologies that advance industry standards and empower next generation experiences.
For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.
For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.
For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.
History & Awards
April 1999
Verance is Founded
Verance Corporation forms from the merger of two audio watermark technology development companies.
July 1999
VCMS/A is Standardized
Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.
November 1999
Recording Companies License VCMS/A
Verance VCMS/A licensed to five major recording companies for protection of their recorded music.
August 2000
VCMS/A in Portable Music Players
First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.
June 2001
VCMS/A Mandatory
VCMS/A becomes mandatory for all new DVD-Audio player models.
March 2005
Digital Audio Awards
Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.
January 2007
Studio Adoption
Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.
February 2007
First Oscar
First Oscar award winning motion picture released for digital cinema embedded with Cinavia.
March 2009
Cinavia Deployed to Blu-Ray Disc Players
Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.
December 2009
Cinavia Wins Connect Award
Cinavia wins the Connect Award for Most Innovative Product.
February 2012
Les Miserables
Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.
February 2012
Skyfall
Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.
February 2012
Cinavia Mandatory for Blu-Ray Disc
Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.
February 2013
Gravity
Gravity, protected by Cinavia, wins the Oscar for Sound Editing.
August 2013
Cinavia Deployed to Playstation & Xbox
Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.
February 2014
American Sniper
American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.
February 2014
Whiplash
Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.
January 2015
Emmy Win
Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.
February 2015
Mad Max
Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.
April 2015
ATSC 3.0
ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.
April 2016
NAB Show
Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.
Newsroom
HbbTV Releases Targeted Advertising Solution for TV Sets in Set-top Box Markets
Global Advanced Interactive TV Standards Combine Application Discovery Over Broadband with Targeted Advertising Specification Geneva, July 20, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the second …
Read MoreVerance Presents in DVB and HbbTV’s Using Targeted Advertising on Broadcast Television Webinar
Webinar includes look at future Targeted Advertising developments including the role of watermarking Geneva, Switzerland, April 28, 2021 – In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB …
Read MoreRecommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery (CTA-CEB32.10) Published
Bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336 released. Arlington, VA, November 18, 2020 – The Consumer Technology Association’s Video Systems Committee (R4) published a bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing …
Read MoreAddressable TV Faces A Problem. Verance CEO Nil Shah Has A Solution (Forbes)
Television is undergoing a seismic shift. ATSC 3.0, also known as NextGen TV, advances the current antennae-based system by implementing a new technology which allows for higher resolutions, like 4K, and for richer sound. The cutting-edge tech also provides the consumer with a more interactive experience, such as allowing addressable television for over-the-air signals. But …
Read MoreVerance Develops Solution to Prevent Emerging Issues With Netflix & Other Streaming Services, Avoiding Unforeseen Challenges of Automatic Content Recognition (ACR) Technology
Technology comes amid Industry Fears that Nielsen’s Fingerprint-based Dynamic Advertising Insertion Technology, Debuting in New TVs this Quarter, will Insert Ads or Measure Content on Netflix, Hulu & Others without Permission Verance Solution Offers Path Forward for Rapidly Advancing ACR Technology, Verance CEO Nil Shah Tells NATPE Online Forum Today San Diego, CA, October 22, …
Read MoreHbbTV’s Application Discovery Over Broadband Phase 2 (ADB2) Webinar Features Verance
Webinar takes a detailed look at ADB2 from the perspective of all ecosystem members Geneva, Switzerland, October 21, 2020 – As noted within the HbbTV event listing, the webinar focuses on the HbbTV specification for phase 2 of application discovery over broadband (ADB2). The feature enables viewers to access HbbTV services even when they are …
Read MoreTelos Alliance and Verance Announce Aspect Watermarking Support for Linear Acoustic LA-5300 Broadcast Audio Processor
Watermark brings interactive experiences such as addressable advertising and sports gaming to smart TVs Cleveland, OH and San Diego, CA, May, 11 2020 – The Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, today announced the availability of Aspect™ watermarking in the Linear Acoustic LA-5300 Broadcast …
Read MoreHow to Bridge the Data Gap With Netflix (Broadcasting & Cable)
Watermarking can help TV programmers know their viewers better. Nil Shah, Verance
Read MoreVerance Adds Video Watermarking To Its Suite of Advertising and Interactivity Technologies
Builds on the Aspect Audio Watermark With New Capabilities for Dynamic Ad Insertion and Consumer Interactivity San Diego, CA, January 2, 2020 – Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of …
Read MoreExtreme Reach and Verance Partner to Provide New, Enhanced Insights and Reporting as Addressable TV Scales
San Diego, CA and New York, NY, November 5, 2019 — Verance® and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines the power of Verance’s open standard Aspect™ watermarking technology with ER’s AdBridge™, the complete asset management platform for TV and Video …
Read MoreVerance Joins Awarn Alliance, Furthering Its Commitment to Delivering Advanced Emergency Alerts
Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households San Diego, CA, October 24, 2019 – Verance®, an award-winning provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members …
Read MoreVerance Brings Watermarking To HbbTV, Significantly Expanding The Reach of Hybrid TV Services In Markets Worldwide
San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect™ watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide. Aspect uses Verance’s high-performance implementation of the standards-based watermarking …
Read MoreVerance Adding Project OAR Support to its Aspect Platform
San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the …
Read MoreVerance, Capitol Broadcasting, Digital Alert Systems & Triveni Digital Successfully Complete First Transmission Of Next Gen TV Advanced Emergency Information Across All Distribution Paths
Partnership Validates Ability of AEA to Save More Lives by Seamlessly Delivering Enhanced Messages to 100% of Smart Televisions San Diego, CA and Raleigh, N.C., May 27, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using …
Read MoreVerance Aspect Expands Its National Footprint With Leading U.S. Broadcasters
Growth in Broadcaster Adoption of the Verance Aspect Watermark Is Fueled by Its Ability to Deliver Household-Level Addressability & Interactivity to 100% of Televisions San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance® Aspect™ watermark by leading broadcasters across the country. Building on an extensive list of …
Read MoreVerance, Dolby & San Diego’s KPBS Successfully Complete First Test of Personalized Audio for Next Gen TV
The Verance Aspect Watermark and Dolby AC-4 Deliver Leading ATSC 3.0 Consumer Experiences in a Live Linear Broadcast Over Cable & Satellite San Diego, CA, April 4, 2019 – Verance Corporation and Dolby today announced they successfully completed a test of internet-delivered dialogue enhancement, one of several compelling Next Gen TV Personalized Audio experiences for San …
Read MoreVerance unveils solution to prevent unauthorised dynamic ads in SVOD Read more: Verance unveils solution to prevent unauthorised dynamic ads in SVOD (Rapid TV News)
Acting it said amid industry fears that fingerprint-based dynamic advertising insertion technology debuting in new TVs this quarter will insert ads or measure content from Netflix, Hulu and other SVOD services, Verance has launched what it says is a mechanism to prevent issues emerging.
Read MoreVerance Claims Solution To Prevent Emerging Issues With Nielsen’s DAI (TVNewsCheck)
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
Read More
Award-Winning Careers at Verance
Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.
We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.
View our open listings here.
