Unlocking the power of content.
We invent technologies that advance industry standards and empower next generation experiences.
For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.
For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.
For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.
History & Awards
Verance is Founded
Verance Corporation forms from the merger of two audio watermark technology development companies.
VCMS/A is Standardized
Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.
Recording Companies License VCMS/A
Verance VCMS/A licensed to five major recording companies for protection of their recorded music.
VCMS/A in Portable Music Players
First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.
VCMS/A becomes mandatory for all new DVD-Audio player models.
Digital Audio Awards
Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.
Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.
First Oscar award winning motion picture released for digital cinema embedded with Cinavia.
Cinavia Deployed to Blu-Ray Disc Players
Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.
Cinavia Wins Connect Award
Cinavia wins the Connect Award for Most Innovative Product.
Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.
Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.
Cinavia Mandatory for Blu-Ray Disc
Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.
Gravity, protected by Cinavia, wins the Oscar for Sound Editing.
Cinavia Deployed to Playstation & Xbox
Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.
American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.
Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.
Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.
Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.
ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.
2016 NAB Show
Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.
CTA publishes CTA-CEB 32.10, including Verance as part of Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery.
2022 NAB Show
Verance demonstrates first end to end implementation of ATSC 3.0 watermarking standard on a commercial television.
LG Electronics becomes the first television manufacturer to implement Verance ATSC 3.0 watermark detection technology on their NextGen TVs.
Jason Patton, Verance SVP of Sales & Marketing, Talks ADB2 Watermark<br><br> Geneva, November 23, 2023 – Top-level executives and experts from leading market players will discuss the latest developments in the connected TV industry, unveil new products and services and provide exclusive insights in next-generation applications at the 11th HbbTV Symposium and Awards on November 28-29, …Read More
Verance Introduces Watermarking System In Advance Of 2024 Elections To Digitally Authenticate News Sources (TVNewsCheck)
November 14, 2023 – Verance has introduced a watermarking system to digitally authenticate and track trusted news sources for video in advance of the 2024 elections.<br><br> The “first-to-market system” arrives amid stepped up online vigilance by major news organizations, including CBS News, which recently launched a new fact-checking unit for AI to combat misinformation from …Read More
The system is intended to ease the concerns of a majority of American voters about deepfakes<br><br> SAN DIEGO, November 14, 2023 – With concerns running high about deepfakes misleading voters during the upcoming election season, Verance has unveiled a watermarking system for digital authentication and tracking of trusted news sources of video.Read More
Watermarking helps prevent misinformation and deep fakes<br><br> November 14, 2023 – Verance said it has launched a watermarking system to help verify that news clips are coming from trusted sources.<br><br> The new product is designed to help with fact-checking and deter misinformation and deep-faked videos from getting on air, particularly as a presidential election campaign …Read More
Los Angeles, CA, November 13, 2023 – Parks Associates will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media conference from November 14-16 at the Marina del Rey Marriott in Marina del Rey, California. Future of Video includes a pre-conference research workshop as well as two …Read More
HISENSE USA INTRODUCES FIRST MASS MARKET ATSC 3.0 WATERMARK DETECTION ENABLING NEXTGEN TV INTERACTIVE SERVICES FOR ITS CONSUMERS
Collaboration with Verance allows consumers to enjoy NextGen TV interactive experiences on select Hisense ULED and Laser TVs via cable, satellite or antenna<br><br> SUWANEE, GA, October 24, 2023 – Hisense, a global leader in the consumer electronics and home appliance industries, and Verance announced today that Hisense is introducing the first mass market ATSC watermark …Read More
Geneva, Switzerland, October 13, 2023 – DVB has released test streams for the use of the video and audio watermark in Targeted Advertising in DVB countries across Europe and the rest of the world. The test streams are compatible with HbbTV Application Over Broadband Phase 2 (ADB2) and are publicly available on the DVB web site …Read More
San Diego, CA, August 14, 2023 – Verance, with robust technology and a deep intellectual property portfolio – both built over a thirty-year history – announced today the availability of watermark technology and cloud services for addressing the copyright and authenticity challenges associated with generative AI systems. Verance’s watermark technology has been adopted worldwide over the …Read More
Verance enters into agreements with four major broadcast partners to increase distribution of ATSC 3.0 NextGen Broadcast applications that drive new revenue opportunities
Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting.<br><br> Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …Read More
Nil ShahChief Executive Officer
Mr. Nil Shah joined Verance Corporation as Chief Executive Officer in January 2006. Prior to joining Verance, Mr. Shah held senior executive positions in the media industry with a record of building successful companies. His executive experience has included CEO of [x+1], Inc. (formerly Poindexter Systems), a marketing software and services company focused on online advertisers as well as CEO of Interelate, Inc., an analytic customer relationship management solutions company which provided hosted CRM solutions to Fortune 1000 clients. Mr. Shah was also an executive with Trans National Group, an international marketing services firm serving the telecommunications, financial services and travel industries, where he focused on essential business issues of customer acquisition, retention and cross-sell. Prior to Trans National, Mr. Shah worked on the fixed income derivatives trading desk at Salomon Brothers. Mr. Shah holds an MBA from the Wharton School at the University of Pennsylvania and a BS in Physics from Yale University.
Joe WinogradExecutive Vice President & Chief Technology Officer
Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies, television, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Prior to joining Verance, Dr. Winograd was engaged in research and development in the areas of digital signal processing and technical computing and contributed to products from MathWorks and Wolfram Research. Dr. Winograd holds a Ph.D. in Electrical Engineering from Boston University and B.S. in Computer Science from the Georgia Institute of Technology.
Mario PetroccoSenior Vice President & Chief Financial Officer
Mr. Mario Petrocco joined Verance Corporation in 2000 as Chief Financial Officer. He is responsible for the company’s finance, licensing, and human resources groups. Prior to Verance, Mr. Petrocco served as Vice President/Treasury & Tax for two years at the Gymboree Corporation. Mr. Petrocco spent 8 years in various treasury positions with Chela Financial, Inc., a leader in the secondary market for student loans, and Chemoil Group of Companies, the largest independent marine fuel distributor in the United States. Mr. Petrocco was a co-founder and principal of Ceres Capital, Inc., which provided consulting, and investment banking services to middle market companies, including manufacturers, chemical processors, and broadcasters. Mr. Petrocco also worked for Petro-Lewis Corporation where he served in a range of staff functions. Mr. Petrocco holds an MBA in Finance and a BA in Economics from the University of Denver.
Jason PattonSenior Vice President, Sales & Marketing
Mr. Jason Patton joined Verance Corporation in 2017 as SVP, Sales & Marketing. He has extensive executive experience developing and driving business efforts for innovative digital technologies in both the U.S and abroad. Prior to joining Verance, Jason was VP/GM at Immersion, a Silicon Valley-based company focused on interactive advertising and games powered by haptic technology. For nearly a decade, he managed business development at In Demand based in New York City, serving most recently as SVP, Business Development. He was responsible for launching In Demand’s interactive two-way on demand offering across the United States. Prior to joining In Demand, Jason worked at AT&T’s corporate office in both Business Development and Mergers & Acquisitions. Jason holds both a BS in Broadcast Journalism and a BSBA degree in Finance from Boston University and an MBA from the Harvard Business School.
Award-Winning Careers at Verance
Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.
We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.
View our open listings here.