Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

April 1999

Verance is Founded

Verance Corporation forms from the merger of two audio watermark technology development companies.

July 1999

VCMS/A is Standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.

November 1999

Recording Companies License VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music.

August 2000

VCMS/A in Portable Music Players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.

June 2001

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models.

March 2005

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.

January 2007

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.

February 2007

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia.

March 2009

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

December 2009

Cinavia Wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product.

February 2012

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.

February 2012


Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

February 2012

Cinavia Mandatory for Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.

February 2013


Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

August 2013

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.

February 2014

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.

February 2014


Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

January 2015

Emmy Win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.

February 2015

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

April 2015

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.

April 2016

2016 NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.

November 2020


CTA publishes CTA-CEB 32.10, including Verance as part of Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery.

April 2022

2022 NAB Show

Verance demonstrates first end to end implementation of ATSC 3.0 watermarking standard on a commercial television.

May 2022


LG Electronics becomes the first television manufacturer to implement Verance ATSC 3.0 watermark detection technology on their NextGen TVs.


Verance Announces Availability of AI Watermark Technology for Generative AI Applications

San Diego, CA, August 14, 2023 –  Verance, with robust technology and a deep intellectual property portfolio – both built over a thirty-year history – announced today the availability of watermark technology and cloud services for addressing the copyright and authenticity challenges associated with generative AI systems. Verance’s watermark technology has been adopted worldwide over …

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Verance enters into agreements with four major broadcast partners to increase distribution of ATSC 3.0 NextGen Broadcast applications that drive new revenue opportunities

Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting. Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …

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Jason Patton, SVP of Sales & Marketing, to Present on Panel at TV of Tomorrow Show SF 2023

San Francisco, CA – May 19, 2023 – Verance Corporation, the leader in standards-based watermarking and analytics solutions, is proud to announce that Jason Patton, the company’s Senior Vice President, Sales & Marketing, will present on a panel at the TV of Tomorrow Show San Francisco 2023. Jason will be a featured panelist on the …

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Accelerating Adoption of NextGen TV for Enhanced Interactive Experiences and Revenue Opportunities

Verance’s Aspect watermark technology is an implementation of the ATSC open watermarking standards that promises to help accelerate the adoption and success of NextGen TV. Verance just announced adoption by a major broadcasting group consisting of Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company.

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Broadcasters Tap Verance to Expand Reach of NextGen TV Interactivity

Sinclair, Gray, Graham and Capitol Broadcasting will be implementing the Verance Aspect audio watermark used to trigger interactive applications.

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NAB Show: Verance In Deals With Sinclair, Gray, Graham & Capitol To Increase Distribution Of ATSC 3.0 Applications That Drive New Revenue Opportunities

Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group and Capitol Broadcasting Co. to implement the Verance Aspect audio watermark on stations across the station groups. 

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Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

View our open listings here.

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