Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

April 1999

Verance is Founded

Verance Corporation forms from the merger of two audio watermark technology development companies.

July 1999

VCMS/A is Standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.

November 1999

Recording Companies License VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music.

August 2000

VCMS/A in Portable Music Players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.

June 2001

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models.

March 2005

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.

January 2007

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.

February 2007

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia.

March 2009

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

December 2009

Cinavia Wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product.

February 2012

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.

February 2012

Skyfall

Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

February 2012

Cinavia Mandatory for Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.

February 2013

Gravity

Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

August 2013

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.

February 2014

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.

February 2014

Whiplash

Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

January 2015

Emmy Win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.

February 2015

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

April 2015

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.

April 2016

2016 NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.

November 2020

CTA

CTA publishes CTA-CEB 32.10, including Verance as part of Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery.

April 2022

2022 NAB Show

Verance demonstrates first end to end implementation of ATSC 3.0 watermarking standard on a commercial television.

May 2022

LG

LG Electronics becomes the first television manufacturer to implement Verance ATSC 3.0 watermark detection technology on their NextGen TVs.

Newsroom

Verance Comments on NIST Draft Report on Reducing Risks Posed by Synthetic Content

San Diego, CA – May 31, 2024 – Verance Corporation, a global watermarking company that powers AI provenance and broadband features for broadcast television, announced it has provided commentary on the National Institute of Standards and Technology (NIST) draft report, NIST AI 100-4: “Reducing Risks Posed by Synthetic Content.” In response to NIST’s request for …

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Why Watermarking Is Just One Part Of Combating Deepfakes (Variety)

March 21, 2024 – OpenAI’s controversial text-to-video software tool Sora has arrived, and new polling confirms the government’s fears about the potential consequential impact of deepfakes in an election year – namely, …

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Demonstration of HbbTV ADB2 at DVB World 2024

Enables next phase of Hybrid Broadcast Broadband TV Services such as Targeted Advertising and Interactivity for all Television Viewers<br><br> Munich, Germany, March 19, 2024 – Verance, an award-winning provider of standards-based watermarking, today announced its demonstration of the integration of Verance® Aspect® watermarking technology into the Hybrid Broadcast Broadband TV (HbbTV) ecosystem. This demo, taking …

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Ateme Transcoders Integrate Verance Aspect Watermarking

Partnership with Verance enables NextGen TV Interactive Experiences in 100% of Households within the ATSC 3.0 Standard<br><br> Paris, France, February 27, 2024 – Ateme, a global leader in video compression, delivery and streaming solutions with innovation at its core, and Verance, a global watermarking platform that powers broadband features on broadcast television, today announced they …

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Watch Nil Shah On “The Debrief” Discuss How Verance’s Watermark Combats Deepfakes (Scripps News)

Atlanta, GA, January 8, 2024 – Watch Nil Shah’s interview on Scripps News in December. He discusses how Verance’s watermarking system can be used to identify deepfakes ahead of the upcoming election. 

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Verance CEO, Nil Shah, Joins Scripps News To Discuss How Watermarking Technology Can Be Used To Identify Deepfakes

Atlanta, GA, January 8, 2024 – In an interview on Scripps News in December, Nil Shah discussed how Verance’s new watermarking system can authenticate and track news sources to prevent the spread of misinformation ahead of the 2024 elections. The interview is available to watch here.<br><br> About Verance<p> Verance® Aspect™ is a global watermarking platform that …

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Verance Introduces Watermarking System In Advance Of 2024 Elections To Digitally Authenticate News Sources (TVNewsCheck)

November 14, 2023 – Verance has introduced a watermarking system to digitally authenticate and track trusted news sources for video in advance of the 2024 elections.<br><br> The “first-to-market system” arrives amid stepped up online vigilance by major news organizations, including CBS News, which recently launched a new fact-checking unit for AI to combat misinformation from …

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Verance Takes On Election Deepfakes With New Watermarking Solution (TV Technology)

The system is intended to ease the concerns of a majority of American voters about deepfakes<br><br> SAN DIEGO, November 14, 2023 – With concerns running high about deepfakes misleading voters during the upcoming election season, Verance has unveiled a watermarking system for digital authentication and tracking of trusted news sources of video.

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Verance Introduces System To Authenticate News Sources Ahead of Election Cycle (Broadcasting+Cable)

Watermarking helps prevent misinformation and deep fakes<br><br> November 14, 2023 – Verance said it has launched a watermarking system to help verify that news clips are coming from trusted sources.<br><br> The new product is designed to help with fact-checking and deter misinformation and deep-faked videos from getting on air, particularly as a presidential election campaign …

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Verance Joins Future of Video Conference in Marina Del Rey

Los Angeles, CA, November 13, 2023 – Parks Associates will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media conference from November 14-16 at the Marina del Rey Marriott in Marina del Rey, California. Future of Video includes a pre-conference research workshop as well as two …

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HISENSE USA INTRODUCES FIRST MASS MARKET ATSC 3.0 WATERMARK DETECTION ENABLING NEXTGEN TV INTERACTIVE SERVICES FOR ITS CONSUMERS

Collaboration with Verance allows consumers to enjoy NextGen TV interactive experiences on select Hisense ULED and Laser TVs via cable, satellite or antenna<br><br> SUWANEE, GA, October 24, 2023 – Hisense, a global leader in the consumer electronics and home appliance industries, and Verance announced today that Hisense is introducing the first mass market ATSC watermark …

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Video Watermark & Audio Watermark Test Streams Published by DVB

Geneva, Switzerland, October 13, 2023 – DVB has released test streams for the use of the video and audio watermark in Targeted Advertising in DVB countries across Europe and the rest of the world. The test streams are compatible with HbbTV Application Over Broadband Phase 2 (ADB2) and are publicly available on the DVB web site …

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Verance Announces Availability of AI Watermark Technology for Generative AI Applications

San Diego, CA, August 14, 2023 – Verance, with robust technology and a deep intellectual property portfolio – both built over a thirty-year history – announced today the availability of watermark technology and cloud services for addressing the copyright and authenticity challenges associated with generative AI systems. Verance’s watermark technology has been adopted worldwide over the …

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Verance enters into agreements with four major broadcast partners to increase distribution of ATSC 3.0 NextGen Broadcast applications that drive new revenue opportunities

Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting.<br><br> Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …

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DVB-TA Targeted Advertising – Part 1: Broadcast Signaling

Geneva, Switzerland, January 25, 2024 – The European Telecommunications Standards Institute (ETSI) has published the TS 103 752-1 V1.2.1 standard in association with Digital Video Broadcasting (DVB) formalizing Dynamic Substitution of Content in Linear Broadcast; Part 1: Carriage and Signaling of Placement Opportunity Information in DVB Transport Streams. The document specifies broadcast signaling for DVB …

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Management

Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

View our open listings here.

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