Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

Verance is founded

Verance Corporation forms from the merger of two audio watermark technology development companies

VCMS/A is standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution

Recording companies license VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music

VCMS/A in portable music players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

Cinavia wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.


Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

Cinavia Mandatory For Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices


Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.


Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

Emmy win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard

NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcaster Show


Why Australia Has Better Tools to Fight Digital Pirates Who Seize Hollywood Content (The Wrap)

The U.S. lags behind other countries in confronting hackers who seek ransom from companies like Netflix and Disney, writes digital strategy veteran Mitch Singer.

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Nationwide SmithGeiger Survey Finds Next-Generation ATSC 3.0 Features Increase and Accelerate Consumer Spending on Smart TVs

San Diego, CA – Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a smart TV and accelerate purchase windows. According to the international market and research firm’s online survey of …

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Pearl TV Collaborates with FOX, NBC, and Univision to Test Verance Broadcast Watermarking for Next-Generation Television (Yahoo Finance)

An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity.

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Details Surface On 3.0 Audio Watermark Test (TVNewsCheck)

The Pearl TV business alliance of eight major broadcast groups and Verance are working together on a test of the software company’s audio watermark as part of their existing ATSC 1.0 transmissions.

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Pearl TV Business Alliance Collaborates with Fox, NBC and Univision to Test Verance Broadcast Watermarking For Next-Generation Television

Washington, D.C – April 4, 2017 – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC Connecticut/WVIT, Univision and software company Verance, whose audio watermarking solution is …

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Verance Hires VP, Head of Research (Multichannel News)

Former Media General exec Lucy Hughes joins Verance as company targets ATSC 3.0

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Verance, McDermott Media Group Team on ATSC 3.0 Effort (B&C Magazine)

14 March 2017 – The ATSC has characterized the Verance watermark as “a foundational component of ATSC 3.0” for measurable, personalized and interactive TV at scale.

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ATSC 3.0 Good to Go By Spring (B&C Magazine)

3 Jan 2017 – The Advanced Television Systems Committee (ATSC) announced at CES that the suite of standards for ATSC 3.0, the next-gen, over-the-air broadcast system, is on track for completion this spring.

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Verance Accelerates Timetable For ATSC 3.0 Interactivity (TVNewsCheck)

13 April 2016 – TV broadcasters will be able to deploy many attractive ATSC 3.0 services like interactivity and targeted advertising long before the entire next-generation television standard receives final approval.

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Movie Industry Gains Leverage To Fight Piracy in New Digital Playing Field (Film Journal)

9 March 2016 – Studios were reluctant to release high-definition movies on optical discs unless HD players stopped playback of pirated content. A deal was made. The agreement required that all HD players detect the Cinavia watermark and stop the playback of stolen content. As a result, piracy is on the decline.

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Movies with Cinavia Anti-Piracy Technology Make 10% More (The Wrap)

14 June 2015 – DVD and Blu-ray disc sales got a 10 percent lift in revenue in the U.S. and U.K when the titles had the invisible and inaudible Cinavia watermark embedded for both the theatrical and home video markets.

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Triveni Digital Partners with Verance on ATSC 3.0 Watermark Toolset

Broadcast Test Underway of Verance® Aspect™ Integrated into Triveni Digital’s StreamScope® MT-50 Analyzer. PRINCETON, N.J. — Triveni Digital today announced it has partnered with Verance Corporation to integrate Verance Aspect, a key component of the ATSC 3.0 television standard that broadcasters are able to use now in today’s ATSC 1.0 environment, into Triveni’s industry-leading StreamScope® …

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Nil Shah

Chief Executive Officer

Joe Winograd

Executive Vice President & Chief Technology Officer

Dean Angelico

Executive Vice President, Operations

Mario Petrocco

Senior Vice President & Chief Financial Officer

Michael B. Ayers

Senior Vice President, Business & Legal Affairs & General Counsel
  • Nil Shah

    Chief Executive Officer

    Mr. Nil Shah joined Verance Corporation as Chief Executive Officer in January 2006. Prior to joining Verance, Mr. Shah held senior executive positions in the media industry with a record of building successful companies. His executive experience has included CEO of [x+1], Inc. (formerly Poindexter Systems), a marketing software and services company focused on online advertisers as well as CEO of Interelate, Inc., an analytic customer relationship management solutions company which provided hosted CRM solutions to Fortune 1000 clients. Mr. Shah was also an executive with Trans National Group, an international marketing services firm serving the telecommunications, financial services and travel industries, where he focused on essential business issues of customer acquisition, retention and cross-sell. Prior to Trans National, Mr. Shah worked on the fixed income derivatives trading desk at Salomon Brothers. Mr. Shah holds an MBA from the Wharton School at the University of Pennsylvania and a BS in Physics from Yale University.

  • Joe Winograd

    Executive Vice President & Chief Technology Officer

    Dr. Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies, television, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Prior to joining Verance, Dr. Winograd was engaged in research and development in the areas of digital signal processing and technical computing and contributed to products from MathWorks and Wolfram Research. Dr. Winograd holds a Ph.D. in Electrical Engineering from Boston University and B.S. in Computer Science from the Georgia Institute of Technology.

  • Dean Angelico

    Executive Vice President, Operations

    Mr. Dean Angelico joined Verance in 2000 and is responsible for the development and delivery of all Verance products and services. He leads Systems Engineering, Software Engineering, Quality Assurance, Product Management, Technical Services, and Network Operations. Prior to Verance, he served as Senior Manager of Product Development for Siemens-Opuswave (formerly Omnipoint), where he delivered the industry’s first interworking gateway between GSM cellular and Voice over IP (VoIP) systems. Prior to Omnipoint, Mr. Angelico served as VP of Engineering for Tetherless Access, where he developed and deployed wireless Internet access products for use in the unlicensed frequency bands. He also spent 8 years developing CAD and networking software for such companies as Sun Microsystems, Xerox PARC and Vantage. Mr. Angelico began his career developing telecom systems for Bell Labs. He holds an MS in Computer Engineering from Stanford University and a BA in Mathematics from McGill University.

  • Mario Petrocco

    Senior Vice President & Chief Financial Officer

    Mr. Mario Petrocco joined Verance Corporation in 2000 as Chief Financial Officer. He is responsible for the company’s finance, licensing, and human resources groups. Prior to Verance, Mr. Petrocco served as Vice President/Treasury & Tax for two years at the Gymboree Corporation. Mr. Petrocco spent 8 years in various treasury positions with Chela Financial, Inc., a leader in the secondary market for student loans, and Chemoil Group of Companies, the largest independent marine fuel distributor in the United States. Mr. Petrocco was a co-founder and principal of Ceres Capital, Inc., which provided consulting, and investment banking services to middle market companies, including manufacturers, chemical processors, and broadcasters. Mr. Petrocco also worked for Petro-Lewis Corporation where he served in a range of staff functions. Mr. Petrocco holds an MBA in Finance and a BA in Economics from the University of Denver.

  • Michael B. Ayers

    Senior Vice President, Business & Legal Affairs & General Counsel

    Michael Ayers joined Verance Corporation in 2010 as Senior Vice President for Legal & Business Affairs and General Counsel after more than a decade of experience in the content protection business as legal counsel for Toshiba Corporation. Mr. Ayers’ involvement in content protection matters includes the application of multiple technologies to a wide variety of digital media and content, including DTCP for high-speed bi-directional home networks, CPRM for SD Card and recordable DVD formats, and CSS for Hollywood movies on DVD. For six years, he actively led AACS LA, LLC, the entity formed by Disney, IBM, Intel, Microsoft, Panasonic, Sony, Toshiba and Warner Bros. to develop and license the AACS content protection technology used for high-definition movies on Blu-ray Disc. Mr. Ayers’ work has also included digital TV standards in Europe as part of the DVB Project and more recently the Digital Entertainment Content Ecosystem (DECE), a multi-industry effort to create standards and an infrastructure for enabling the flexible use of digital content from a variety of sources across a variety of consumer devices. Mr. Ayers is a registered patent attorney. He holds a BS in Aerospace Engineering and a Master of Public Administration, with an emphasis in Information Systems Management, from the University of Southern California. His J.D. is from Whittier Law School in Costa Mesa, California, where he was Editor-in-Chief of the Whittier Law Review.


Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

Reach out at [email protected].

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