Unlocking the power of content.

We invent technologies that advance industry standards and empower next generation experiences.

For Motion Pictures: Our Cinavia solution was selected as the content protection standard for the Blu-ray Disc format, dramatically reducing piracy and increasing revenue to studios.

For Broadcast Television: Aspect is a key component of the ATSC 3.0 standard, powering next generation TV viewer experiences, and promising new revenue streams for both networks and manufacturers.

For The Future: We are dedicated to the exploration of advanced content technology and the power it will unlock for you.

History & Awards

April 1999

Verance is Founded

Verance Corporation forms from the merger of two audio watermark technology development companies.

July 1999

VCMS/A is Standardized

Verance VCMS/A audio watermarking technology is selected as a copyright protection standard for music distribution.

November 1999

Recording Companies License VCMS/A

Verance VCMS/A licensed to five major recording companies for protection of their recorded music.

August 2000

VCMS/A in Portable Music Players

First SDMI-compliant portable music player incorporating VCMS/A is offered to consumers.

June 2001

VCMS/A Mandatory

VCMS/A becomes mandatory for all new DVD-Audio player models.

March 2005

Digital Audio Awards

Hundreds of high-resolution audio titles have been released to rave audiophile reviews, including the 2005 GRAMMY award winner, Dire Straits’ “Brothers in Arms – 20th Anniversary Edition.

January 2007

Studio Adoption

Major Motion Pictures Studios adopt Cinavia to protect their theatrical and home video content.

February 2007

First Oscar

First Oscar award winning motion picture released for digital cinema embedded with Cinavia.

March 2009

Cinavia Deployed to Blu-Ray Disc Players

Millions of consumer Blu-ray Disc™ players begin deploying Cinavia.

December 2009

Cinavia Wins Connect Award

Cinavia wins the Connect Award for Most Innovative Product.

February 2012

Les Miserables

Les Misérables, protected by Cinavia, wins the Oscar for Sound Mixing.

February 2012

Skyfall

Skyfall, protected by Cinavia, wins the Oscar for Sound Editing.

February 2012

Cinavia Mandatory for Blu-Ray Disc

Cinavia protection becomes mandatory for all new Blu-ray Disc playback devices.

February 2013

Gravity

Gravity, protected by Cinavia, wins the Oscar for Sound Editing.

August 2013

Cinavia Deployed to Playstation & Xbox

Playstation 4 and XBOX One next generation game consoles begin deployment and include Cinavia protection.

February 2014

American Sniper

American Sniper, protected by Cinavia, wins the Oscar for Sound Editing.

February 2014

Whiplash

Whiplash, protected by Cinavia, wins the Oscar for Sound Mixing.

January 2015

Emmy Win

Verance awarded an Emmy for Steganographic Technologies for Audio/Video by the National Academy of Television Arts & Sciences.

February 2015

Mad Max

Mad Max: Fury Road, protected by Cinavia, wins the Oscar for Sound Editing.

April 2015

ATSC 3.0

ATSC announces its selection of technologies from Verance as the basis for its open watermark standards for the ATSC 3.0 broadcasting standard.

April 2016

2016 NAB Show

Verance demonstrates the first end to end implementation of Open Watermarking at the National Association of Broadcasters tradeshow.

November 2020

CTA

CTA publishes CTA-CEB 32.10, including Verance as part of Recommended Practice for ATSC 3.0 Television Sets, Watermarking and Content Recovery.

April 2022

2022 NAB Show

Verance demonstrates first end to end implementation of ATSC 3.0 watermarking standard on a commercial television.

May 2022

LG

LG Electronics becomes the first television manufacturer to implement Verance ATSC 3.0 watermark detection technology on their NextGen TVs.

Newsroom

Jason Patton, SVP of Sales & Marketing, to Present on Panel at TV of Tomorrow Show SF 2023

San Francisco, CA – May 19, 2023 – Verance Corporation, the leader in standards-based watermarking and analytics solutions, is proud to announce that Jason Patton, the company’s Senior Vice President, Sales & Marketing, will present on a panel at the TV of Tomorrow Show San Francisco 2023. Jason will be a featured panelist on the …

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Verance enters into agreements with four major broadcast partners to increase distribution of ATSC 3.0 NextGen Broadcast applications that drive new revenue opportunities

Verance reaches agreement with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting. Las Vegas, April 14, 2023 – Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups. As …

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Verance to Present at the NAB Show 2023 in Las Vegas

National Association of Broadcasters (NAB) Show 2023 Las Vegas, CA, April 10, 2023 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting at the National Association of Broadcasters (NAB) Show 2023 on Monday, April 17 at 11:30am in a panel on NextGen TV Data Opportunity. Jason will be speaking and answering questions on watermarking …

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Verance to Present at SBE Workshop in Las Vegas

Society of Broadcast Engineers (SBE) Ennes Workshop @ the 2023 NAB Show Las Vegas, CA, April 3, 2023 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting at the Society of Broadcast Engineers (SBE) Ennes Workshop @ the 2023 NAB Show on April 15 at 2:30pm alongside Chris Homer, Chief Broadcast Engineer at Arizona …

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Verance to Present at IAB Tech Lab in San Francisco

IAB Tech Lab’s Advanced Television: Binge Series San Francisco, CA, March 9, 2023 – Verance’s EVP & CTO, Joe Winograd, will be answering all your questions on watermarking as part of the Interactive Advertising Bureau’s (IAB) first event of the Advanced TV: Binge Series. The presentation will be an in-person only event that will take place …

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Accelerating Adoption of NextGen TV for Enhanced Interactive Experiences and Revenue Opportunities

Verance’s Aspect watermark technology is an implementation of the ATSC open watermarking standards that promises to help accelerate the adoption and success of NextGen TV. Verance just announced adoption by a major broadcasting group consisting of Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company.

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Broadcasters Tap Verance to Expand Reach of NextGen TV Interactivity

Sinclair, Gray, Graham and Capitol Broadcasting will be implementing the Verance Aspect audio watermark used to trigger interactive applications.

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NAB Show: Verance In Deals With Sinclair, Gray, Graham & Capitol To Increase Distribution Of ATSC 3.0 Applications That Drive New Revenue Opportunities

Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group and Capitol Broadcasting Co. to implement the Verance Aspect audio watermark on stations across the station groups. 

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Verance Partners with Sinclair, Gray, Graham & Capitol on ATSC 3.0 NextGen TV Watermarking

Verance enters into agreements with 4 major broadcast partners to increase distribution of NextGen Broadcast applications that drive new revenue opportunities.

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Management

Award-Winning Careers at Verance

Unlocking the power of content requires the power of talented people. Our technology has won an Emmy award and movies using our solutions have won Oscars. And our talented people tend to stick around with an average tenure of over 8 years.

We need smart, enthusiastic people who want to advance their career in a fast-paced, collaborative, cutting-edge environment. There are great benefits, including our amazing San Diego location.

View our open listings here.

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