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Verance to Present at IAB Tech Lab in San Francisco

IAB Tech Lab’s Advanced Television: Binge Series<br><br>

San Francisco, CA, March 9, 2023 – Verance’s EVP & CTO, Joe Winograd, will be answering all your questions on watermarking as part of the Interactive Advertising Bureau’s (IAB) first event of the Advanced TV: Binge Series. The presentation will be an in-person only event that will take place March 16 from 8:00 AM – 6:00 PM PDT. Joe’s segment will be alongside Dan Brackett, CTO & Co-Founder of Extreme Reach. They will be speaking on the Advanced Television Systems Committee (ATSC) A/335 Video Watermark Specification and answering the audiences’ questions on watermarking to learn how the standard is being used today and how it will shape the future of advertising.

The Advanced TV: Binge Series will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability. 

For more information on the IAB Tech Lab Conference and details on how to register visit:

About Verance

Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States have deployed Aspect.

Verance’s AI watermark as well as content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies, and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide.  For more information, visit:

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