Watermark brings interactive experiences such as addressable advertising and sports gaming to smart TVs
Cleveland, OH and San Diego, CA, May, 11 2020 – The Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, today announced the availability of Aspect™ watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor.
The LA-5300 processor was developed by the Telos Alliance specifically for the Advanced Television Systems Committee’s ATSC 3.0 broadcast standard. It provides a single solution for loudness control, upmixing, Dolby® AC-4 decoding and encoding, bitstream analysis, and monitoring. The ability to handle up to 4 programs means one LA-5300 can provide unique encoded streams for the main program audio, SAP, and video descriptive services — all in a single 1RU solution.
The Aspect watermark works in both today’s 1.0 and tomorrow’s 3.0 broadcast environments and was selected to be part of the ATSC 3.0 standard as a way to maximize the reach of interactive television services in broadcast television. For the same reason, the Hybrid Broadcast Broadband Television Association (HbbTV) adopted ATSC 3.0 watermarking into its Phase 2 Application Discovery over Broadband specification published in September 2019.
By deploying Aspect within the LA-5300, programmers are able to activate interactive services including addressable advertising, fantasy/predictive gaming and sports betting within Aspect-enabled smart televisions across all distribution paths. Without Aspect, programmers will be unable to deliver these services to the estimated 80% of U.S. households receiving television via cable/satellite (MVPD) and over-the-top distribution paths.
“The transition to ATSC 3.0 is an exciting time for TV content creators, distributors, and broadcasters, but as with any change of this magnitude, it will present challenges as well as opportunities,” says John Schur, President, Telos Alliance Solutions Group. “By expanding our partnership with Verance beyond the Linear Acoustic AERO.100, 2000, and 8000 to include the LA-5300, our partners now have a full range of products for the delivery of compelling new consumer features.”
“Today’s announcement reinforces our commitment to delivering innovative solutions that drive revenue and viewer engagement in today’s and tomorrow’s broadcast environments,” explained Nil Shah, CEO, Verance. “We have a longstanding and successful partnership with Telos Alliance and are pleased to expand our product suite and support our partners as they transition to NextGen TV.”
ABOUT THE TELOS ALLIANCE
The Telos Alliance is a global leader in audio, trusted by the biggest names in the media landscape. Telos Alliance’s exclusive focus is to deliver innovative, intuitive solutions that inspire the creation of the most exciting and engaging audio experiences imaginable. No audio challenge is too big; no technology is beyond reach; no solution, large or small, is unobtainable. The Telos Alliance portfolio of brands includes Axia® Audio, Linear Acoustic®, Minnetonka Audio®, Omnia® Audio, Telos Alliance®, Telos Infinity®, Telos® Systems, and 25-Seven® Systems. Telos Alliance also now exclusively offers Jünger Audio branded solutions worldwide. Headquartered in Cleveland, Ohio, USA, with additional offices and dealers around the world, the Telos Alliance supports the diverse needs of audio professionals with best-in-class support 24/7.
Krissy Rushing, Telos Alliance Marketing
Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers such as FOX, NBC and PBS are currently deploying Aspect.
Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment technology companies and deployed in over 350 million consumer products worldwide. For more information, visit: verance.com
Lucy Meske, Verance Marketing