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November 5, 2019

San Diego, CA and New York, NY, November 5, 2019 — Verance and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines the power of Verance’s open standard Aspect watermarking technology with ER’s AdBridge, the complete asset management platform for TV and Video ad …

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November 5, 2019

San Diego, CA and New York, NY, November 5, 2019 — Verance and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines the power of Verance’s open standard Aspect watermarking technology with ER’s AdBridge, the complete asset management platform for TV and Video ad …

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October 24, 2019

Verance, a provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members of the Advanced Warning and Response Network (AWARN) Alliance.

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October 2, 2019

Verance has announced plans to bring its Aspect watermarking technology to HbbTV. Aspect uses Verance’s implementation of the standards-based watermarking technologies sanctioned by the HbbTV Association in their recently published “Application Discovery over Broadband” specification. It enables consumers to access HbbTV services on their television sets, even when they receive TV service through a legacy …

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October 1, 2019

Verance, a provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that it says will “significantly expand the reach of interactive television services in markets worldwide.”

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October 1, 2019

In a move that will significantly expand the reach of interactive television services in markets worldwide, standards-based watermarking provider Verance has revealed plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV).

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August 7, 2019

Verance Corporation, a provider of standards-based watermarking, has announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices.  While …

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August 7, 2019

The project aims to enable dynamic advertising on connected TVs and other devices. SAN DIEGO—Standards-based watermarking specialist Verance Corp. will add support for Project Open Addressable Ready (Project OAR) to its Aspect watermarking platform, the company said today.

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August 7, 2019

By TVN Staff | August 7, 2019 | 9:33 a.m. ET. Verance Corp., an Emmy Award-winning provider of standards-based watermarking, today announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform.

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May 28, 2019

San Diego, May 28, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using ATSC 3.0 Advanced Emergency Information (AEA), a new technology enhancing broadcasters’ emergency communications and operational capabilities.

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April 17, 2019

SAN DIEGO—As part of relationships with News-Press & Gazette Broadcasting, the National Association of Broadcasters and Pearl TV, broadcasters in Santa Barbara, Calif., Cleveland and Phoenix are deploying the Verance Aspect watermark, per Verance Corporation.

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April 17, 2019

Verance Corporation has announced significant growth in deployment of the Verance Aspect watermark by broadcasters across the US. Building on an extensive list of existing partners, Aspect has expanded into the Santa Barbara, Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), the National Association of Broadcasters (NAB), and Pearl …

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April 17, 2019

San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance Aspect watermark by leading broadcasters across the country. Building on an extensive list of existing partners, Aspect has expanded into the Santa Barbara, Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), …

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April 5, 2019

A collaborative effort in Phoenix, Arizona that involves a dozen broadcast stations will soon expand beyond a single Next-Gen TV transmission tower to include an additional station with a signal that will be enhanced through the use of a Single Frequency Network (SFN). As part of the Phoenix Model Market project, and with planning and …

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April 4, 2019

MESA, ARIZ. — No less than five audience measurement firms are working together to help Phoenix-based television broadcast companies understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will …

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April 4, 2019

SAN DIEGO—Following the announcement of a successful test of an ATSC 3.0 standard component on Wednesday, another element of Next Gen TV has received a passing grade during a separate experiment. Verance Corporation and Dolby revealed they conducted a test in February with San Diego station KPBS on internet-delivered dialogue enhancement, a Next Gen TV personalized …

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April 4, 2019

The test, which included the Verance Aspect watermark and Dolby AC-4, successfully demonstrated that the dialogue enhancement feature of Dolby AC-4 can be delivered as a standalone audio stream over the internet and paired with video delivered through a live linear broadcast.

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April 4, 2019

Five Groups Teamed Up For Phoenix Model Market Test By Adam Jacobson – April 4, 2019 MESA, ARIZ. — No less than five audience measurement firms are working together to help Phoenix-based television broadcast companies understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they …

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January 24, 2019

ITA: Fincons Group has partnered with Verance Corporation to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. The partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next Gen TV experiences to reach 100 percent of ATSC …

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January 24, 2019

Professional services company Fincons Group has partnered with audio and video watermarking technology specialist Verance Corporation to accelerate and expand the development of Next Gen TV experiences in the US and Europe. The partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next Gen …

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January 22, 2019

SAN DIEGO, CA, and MILAN, Italy — Verance Corporation today announced it has partnered with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next …

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January 22, 2019

Verance Corp. today announced a partnership with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. This arrangement combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which, Verance said, “enables Next Gen TV experiences to reach 100% of ATSC 3.0 …

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January 22, 2019

Verance Corp. has announced a partnership with another broadcast tech company, Milan-based Fincons Group, to develop ATSC 3.0 and Hybrid Broadcast Broadband TV (HbbTV) technologies. San Diego-based Verance said that initial projects will focus on accelerating development of so-called Next Gen TV standards. This includes identification and development of leading consumer offerings, business modeling, proof of concept …

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January 22, 2019

SAN DIEGO and MILAN, ITALY—Verance Corp. has partnered with Fincons Group, an expert in deployment of Hybrid Broadcast Broadband TV (HbbTV) to advance the development of Next Gen TV in the United States and Europe, Verance said today. Together the companies will combine Fincons’ expertise deploying HbbTV applications with Verance’s Aspect watermarking technology.

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January 22, 2019

One of the world’s top international IT business consulting and systems integration firms has teamed up with Verance Corporation on the acceleration and expansion of the development of next-generation broadcast TV in the U.S., and in Europe. Verance is partnering with Fincons Group, an entity focused on the research, development and deployment of HbbTV interactive content and advertising experiences.

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June 18, 2018

Television attribution, ROI and conversion metrics specialist Data Plus Math has entered into a preferred partner agreement with Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. The agreement will combine data from Verance Aspect with analytics and attribution solutions from Data Plus …

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June 14, 2018

In the US, TV metrics provider Data Plus Math has partnered with audio watermark tech firm Verance Aspect to offer analytics and attribution measurement to broadcasters. Powered by cross-screen viewing data from millions of households, Data Plus Math’s TV and video attribution platform is used by cable operators, national programming networks, agencies and marketers to …

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June 13, 2018

Watermarking in ATSC 3.0 Standard generates new viewer data Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters. Verance’s Aspect open watermark technology is part of the ATSC 3.0 Next Gen TV standard and will help stations generate data about their viewers.

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June 13, 2018

Preferred partner deal will combine data from Verance Aspect with D+M analytics and attribution NEW YORK—TV analytics and attribution specialist Data Plus Math (D+M) and Verance today announced a preferred partner agreement that combines data derived from the Verance Aspect open watermarking technology with analytics and attribution solutions from Data Plus Math.

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June 13, 2018

Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, today partnered with Verance on its Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 next-gen TV standard, to bring analytics and attribution measurement to broadcasters. The agreement will combine Verance Aspect data with analytics and attribution solutions from Data Plus Math …

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June 12, 2018

Former Samsung executive Heeyong Park will lead partnerships with the electronics industry on Verance Aspect, with the goal of enabling Next Gen TV experiences for viewers, boosting sales for manufacturers and creating new revenue for broadcasters.

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June 12, 2018

San Diego, CA – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country Manager. In this role, Heeyong will work directly with the world’s leading electronics manufacturers, including Samsung and LG, on the Verance® Aspect™ audio watermark.

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April 24, 2018

The Good: Blockchain Joins the Fray When Hollywood filmmaker Jeremy Culver releases his next movie – the romantic indie comedy “No Postage Necessary” – in June, he will take title to having the first feature distributed with the help of blockchain technology. As Culver put it in a press release announcing his movie, “There are many advantages to blockchain …

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April 11, 2018

AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a …

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December 6, 2017

ATSC 3.0 is the gift that will keep on giving! This holiday season, following FCC adoption of Next Gen TV powered by ATSC 3.0, broadcasters across the land are making their lists and checking them twice.  These nifty gifty ideas from ATSC Secret Santas will surely help make your days be merry and bright!

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September 6, 2017

As Verance Corporation is attempting to expand into television, the company has announced the hiring of Eric Anderson as its senior vice president and chief partnership officer. Anderson will look to form partnerships for the Verance Aspect content measurement and enhancement platform with CE companies, chip manufacturers, brands, local broadcasters, networks and content providers.

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September 6, 2017

Verance Corp. today appointed Eric Anderson its SVP and chief partnership officer amid the company’s rapid expansion into television. Anderson most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote.

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February 2, 2017

Washington D.C., Feb.2, 2017 – The Advanced Television Systems Committee applauded the Federal Communications Commission’s progress on Next Gen TV powered by the ATSC 3.0 standard. In response to FCC Chairman Ajit Pai’s pre-publication today of the Notice of Proposed Rulemaking for voluntary implementation of ATSC 3.0, ATSC President Mark Richer said: “The development of …

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January 3, 2017

3 Jan 2017 – The Advanced Television Systems Committee (ATSC) announced at CES that the suite of standards for ATSC 3.0, the next-gen, over-the-air broadcast system, is on track for completion this spring.

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