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June 18, 2018

Television attribution, ROI and conversion metrics specialist Data Plus Math has entered into a preferred partner agreement with Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. The agreement will combine data from Verance Aspect with analytics and attribution solutions from Data Plus …

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June 14, 2018

In the US, TV metrics provider Data Plus Math has partnered with audio watermark tech firm Verance Aspect to offer analytics and attribution measurement to broadcasters. Powered by cross-screen viewing data from millions of households, Data Plus Math’s TV and video attribution platform is used by cable operators, national programming networks, agencies and marketers to …

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June 13, 2018

Watermarking in ATSC 3.0 Standard generates new viewer data Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters. Verance’s Aspect open watermark technology is part of the ATSC 3.0 Next Gen TV standard and will help stations generate data about their viewers.

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June 13, 2018

Preferred partner deal will combine data from Verance Aspect with D+M analytics and attribution NEW YORK—TV analytics and attribution specialist Data Plus Math (D+M) and Verance today announced a preferred partner agreement that combines data derived from the Verance Aspect open watermarking technology with analytics and attribution solutions from Data Plus Math.

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June 13, 2018

Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, today partnered with Verance on its Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 next-gen TV standard, to bring analytics and attribution measurement to broadcasters. The agreement will combine Verance Aspect data with analytics and attribution solutions from Data Plus Math …

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June 12, 2018

Former Samsung executive Heeyong Park will lead partnerships with the electronics industry on Verance Aspect, with the goal of enabling Next Gen TV experiences for viewers, boosting sales for manufacturers and creating new revenue for broadcasters.

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June 12, 2018

San Diego, CA – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country Manager. In this role, Heeyong will work directly with the world’s leading electronics manufacturers, including Samsung and LG, on the Verance® Aspect™ audio watermark.

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April 24, 2018

The Good: Blockchain Joins the Fray When Hollywood filmmaker Jeremy Culver releases his next movie – the romantic indie comedy “No Postage Necessary” – in June, he will take title to having the first feature distributed with the help of blockchain technology. As Culver put it in a press release announcing his movie, “There are many advantages to blockchain …

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April 11, 2018

AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a …

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December 6, 2017

ATSC 3.0 is the gift that will keep on giving! This holiday season, following FCC adoption of Next Gen TV powered by ATSC 3.0, broadcasters across the land are making their lists and checking them twice.  These nifty gifty ideas from ATSC Secret Santas will surely help make your days be merry and bright!

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September 6, 2017

As Verance Corporation is attempting to expand into television, the company has announced the hiring of Eric Anderson as its senior vice president and chief partnership officer. Anderson will look to form partnerships for the Verance Aspect content measurement and enhancement platform with CE companies, chip manufacturers, brands, local broadcasters, networks and content providers.

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September 6, 2017

Verance Corp. today appointed Eric Anderson its SVP and chief partnership officer amid the company’s rapid expansion into television. Anderson most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote.

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February 2, 2017

Washington D.C., Feb.2, 2017 – The Advanced Television Systems Committee applauded the Federal Communications Commission’s progress on Next Gen TV powered by the ATSC 3.0 standard. In response to FCC Chairman Ajit Pai’s pre-publication today of the Notice of Proposed Rulemaking for voluntary implementation of ATSC 3.0, ATSC President Mark Richer said: “The development of …

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January 3, 2017

3 Jan 2017 – The Advanced Television Systems Committee (ATSC) announced at CES that the suite of standards for ATSC 3.0, the next-gen, over-the-air broadcast system, is on track for completion this spring.

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