This webinar goes in depth on how to properly integrate Targeted Advertising (TA) and how to deploy HbbTV’s solution to reaching the large number of viewers in set-top box markets. Our CTO, Joe Winograd, presents on the operational aspects of deploying ADB2 + TA for broadcasters. This includes a breakdown of Embedding the Watermark, Delivering …
Webinar includes updates to HbbTV’s specification for the set-top box markets.<br><br> Geneva, Switzerland, October 19, 2021 – This webinar goes in depth on how to properly integrate Targeted Advertising (TA) and how to deploy HbbTV’s solution to reaching the large number of viewers in set-top box markets. Our CTO, Joe Winograd, presents on the operational …
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast advertisements with targeted advertisements in …
Global Advanced Interactive TV Standards Combine Application Discovery Over Broadband with Targeted Advertising Specification<br><br> Geneva, Switzerland, July 20, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the …
Webinar includes look at future Targeted Advertising developments including the role of watermarking<br><br> Geneva, Switzerland, April 28, 2021 – In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB …
In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB specifications and forthcoming from HbbTV – makes it possible to reach even more viewers with Targeted Advertising, allowing the …
Bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing as defined in ATSC A/334, A/335 and A/336 released.<br><br> Arlington, VA, November 18, 2020 – The Consumer Technology Association’s Video Systems Committee (R4) published a bulletin documenting ATSC 3.0 Television Set recommendations for audio and video watermark reception and processing …
Acting it said amid industry fears that fingerprint-based dynamic advertising insertion technology debuting in new TVs this quarter will insert ads or measure content from Netflix, Hulu and other SVOD services, Verance has launched what it says is a mechanism to prevent issues emerging.
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
SAN DIEGO, Calif.—Verance, a provider of standards-based watermarking technology, has announced the development of a new tool to prevent fingerprint-based Dynamic Advertising Insertion (DAI) issues with Netflix and other SVOD platforms.
