January 4, 2023
This week’s CES event in Las Vegas will highlight solutions coupling interactive with measurement technologies for broadcasters, who have much to gain by upgrading their game to a more digital-like experience.
Author: Perry Haghighi
November 24, 2022
Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers.
November 10, 2022
IAB Tech Lab, the global digital advertising technical standard-setting body, is launching a new initiative to set technical standards to bring universal addressability to all TV environments.
November 9, 2022
Verance is featured in the ADB2 White Paper, which describes the requirements for HbbTV devices to launch with ADB2 + Targeted Advertising in Germany. The White Paper cites the importance of both audio and video watermarking.
November 8, 2022
Advanced Television: The Quest for Universal Addressability<br><br> New York, NY, November 8, 2022 – Verance’s Executive VP & CTO, Joe Winograd, will be presenting on Watermarking Capabilities for Streaming Videos on CTVs as a part of a conference organized by the Interactive Advertising Bureau (IAB). The presentation will take place at IAB Tech Lab’s conference on …
November 7, 2022
Presentation will highlight Verance’s efforts with ADB2 & Watermarking<br><br> Czech Republic, Prague, November 7, 2022 – Verance’s SVP, Sales & Marketing, Jason Patton, will be presenting in a panel on Targeted Advertising at this week’s Hybrid Broadcast over Broadband TV (HbbTV) Symposium and Award Show. The presentation will focus on Application Discovery Over Broadband Phase 2 …
July 7, 2022
The agreement will make Verance Aspect watermarking available in the Ross Video software media processing platform (softGear)
July 6, 2022
Ottawa, Canada, July 6, 2022 – Ross Video, a global leader in live video production applications, and Verance, a leading global provider of standards-based watermarking solutions, announced the availability of Verance Aspect watermarking in the Ross Video software media processing platform (softGear). Ross Video’s softGear provides broadcasters with the flexibility to adapt to changing programming needs through media processing microservices. …
June 6, 2022
ATSC A/334 Watermark To Power Multiple Interactive Broadcast Applications Across All Distribution Scenarios<br><br> Detroit, Michigan, June 6, 2022 – Verance’s Head of Business Development, Richard Glosser will speak about NextGen monetization at this week’s ATSC – Broadcasting the Future – NextGen Broadcast Conference in Detroit, Michigan. The 2022 ATSC Annual Member Meeting and Conference will …
June 1, 2022
Another indicator of the growing interest in 3.0 is the number of hopeful vendors who are hopping aboard the hype machine. For example Verance, known for its content measurement and enhancement technologies including digital watermarking, announced a deal with LG Electronics to put its ATSC 3.0 “Aspect” watermark firmware into LG NextGen TV receivers.
