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Connekt and Verance Partner to Provide End-to-End ATSC 3.0 Advertising Solutions for Content Owners, Networks and Programmers (Multichannel News)

Connekt and Verance have partnered to develop a standard for interactive advertising formats to be delivered over the ATSC 3.0 standard in the US.
In November 2017, the FCC voted to allow the rollout of the ATSC 3.0 advanced broadcast transmission standard. ATSC 3.0 uses both over-the-air (OTA) signals and in-home broadband to deliver a more dynamic broadcast experience, such as video-on-demand (VOD), interactive services, 4k video and advanced emergency alerts. The result, say the companies, will be an enhanced OTA broadcast experience for viewers that closely resembles cable TV.

To aid the transition, Connekt has built tools that will allow media organisations to develop and deploy on-screen experiences for content, brands and advertisers. The Verance Aspect watermark technology will enable Connekt to deliver enhanced ads across devices and distribution paths, including ATSC 1.0 and 3.0 OTA, over-the-top (OTT) and pay-TV providers such as cable, satellite and telco services.

“As TV revenue models shift, Connekt provides technical solutions, tools and applications to allow networks, content owners and advertisers to retain and grow new revenue streams,” said Mike Fitzsimmons, CEO of Connekt. “In fact, our existing technology has enabled many of the same experiences for TV that we are designing for ATSC 3.0. We are paving the way for the future of broadcast TV advertising, and Verance is the ideal partner for this collaboration.”

“ATSC 3.0 will allow us to bridge the consumer experience gap between linear and IP-delivered TV content,” said Eric Anderson, chief partnership officer of Verance. “Verance Aspect provides consumers a more harmonised experience as we transition between ATSC 1.0 and ATSC 3.0 environments. At the same time, Aspect offers programmers, agencies and brands an open-market, open-standards based platform to ensure scalability and ROI for Next Gen TV experiences and enhanced advertising. We’re looking forward to working with Connekt to create and drive these compelling consumer experiences.”

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