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DVB-TA Targeted Advertising – Part 1: Broadcast Signaling

Geneva, Switzerland, January 25, 2024 – The European Telecommunications Standards Institute (ETSI) has published the TS 103 752-1 V1.2.1 standard in association with Digital Video Broadcasting (DVB) formalizing Dynamic Substitution of Content in Linear Broadcast; Part 1: Carriage and Signaling of Placement Opportunity Information in DVB Transport Streams.

The document specifies broadcast signaling for DVB Dynamic Advertisement Substitution and the associated BlueBook is DVB BlueBook A178-1r1 (Draft TS 103 752-1 V1.2.1)

The standard is for broadcasters who wish to dynamically substitute advertising in a linear broadcast, or for platform operators who wish to enable the functionality for broadcasters, the document specifies broadcast signaling used by receivers to identify placement opportunities within a service in a DVB Transport Stream. The signaling described in the document may also be applied to dynamic substitution of program content.

See DVB-TA (Targeted Advertising – Part 1: Broadcast Signaling) for more information.

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