San Diego, CA, September 6, 2017 – Verance Corporation has named technology industry leader Eric Anderson, who most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote, as its SVP & Chief Partnership Officer amid the company’s rapid expansion into television. Mr. Anderson will be responsible for developing and leading …
San Diego, CA, May 18, 2017 – Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a smart TV and accelerate purchase windows. According to the international market and research firm’s online …
An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. A consortium of major broadcasters are testing watermarking technology aimed at the IP-based television transmission standard, ATSC 3.0. According to the Pearl TV alliance, it is collaborating with Fox, NBC Connecticut/WVIT, …
Pearl said “and on-air test is now underway,” using the Verance digital audio watermark embedded in ATSC 1.0 transmissions to conduct the test.
The Pearl TV business alliance of eight major broadcast groups and Verance are working together on a test of the software company’s audio watermark as part of their existing ATSC 1.0 transmissions.
Pearl TV, Fox Television Stations, NBC Connecticut/WVIT, Univision Communications and Verance are collaborating on an on-air test centered on Verance’s broadcast watermarking technology, whose audio watermarking solution is a key component of the ATSC 3.0 next-generation television broadcast standard. Watermarking enables the foundational data protocol that triggers services such as interactivity, personalization and even advanced emergency …
Watermarking enables the foundational data protocol that triggers services such as interactivity, personalization and even advanced emergency alerting on televisions and other devices. The test is a collaboration between the Pearl TV business alliance, FOX, NBC Connecticut/WVIT, Univision and software company Verance, whose audio watermarking solution is a key component of the ATSC 3.0 next-generation …
Washington, D.C – April 4, 2017 – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC Connecticut/WVIT, Univision and software company Verance, whose audio watermarking solution is …
Former Media General exec Lucy Hughes joins Verance as company targets ATSC 3.0. In her new position, Hughes will be responsible for heading research efforts for Verance Aspect, which delivers broadcasters first-party audience measurement on any device. Hughes joins former Media General COO Deb McDermott, who was recently retained by Verance to introduce the next-generation …
San Diego, CA, March 27, 2017 – Hughes Joins Former Media General COO Deb McDermott and Her McDermott Media Group to Bring Verance® Aspect™, Part of New ATSC 3.0 Standards, to Broadcasters in Today’s ATSC 1.0 Environment. Verance Corporation has named broadcast industry research leader Lucy Hughes, who most recently served as research chief of …
