Preferred partner deal will combine data from Verance Aspect with D+M analytics and attribution NEW YORK—TV analytics and attribution specialist Data Plus Math (D+M) and Verance today announced a preferred partner agreement that combines data derived from the Verance Aspect open watermarking technology with analytics and attribution solutions from Data Plus Math.
Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, today partnered with Verance on its Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 next-gen TV standard, to bring analytics and attribution measurement to broadcasters.
New York, June 13, 2018 – Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced that it has entered into a preferred partner agreement with Verance® Aspect™, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. …
Former Samsung Executive to Partner with Electronics Industry on Verance® Aspect™, Enabling Next Gen TV Experiences for Viewers, Boosting Sales for Manufacturers & Creating New Revenue for Broadcasters<br><br> San Diego, CA, June 12, 2018 – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country …
Former Samsung executive Heeyong Park will lead partnerships with the electronics industry on Verance Aspect, with the goal of enabling Next Gen TV experiences for viewers, boosting sales for manufacturers and creating new revenue for broadcasters.
Heeyong Park will work with LG, Samsung on watermark for Next Gen TV SAN DIEGO—Heeyong Park has joined Verance as its Korea Country Manager to work with electronics manufacturers such as Samsung and LG on the Verance Aspect audio watermark, part of the ATSC 3.0 Next-Gen TV standard, the company announced today.
San Diego, CA – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country Manager. In this role, Heeyong will work directly with the world’s leading electronics manufacturers, including Samsung and LG, on the Verance® Aspect™ audio watermark. Selected by the Advanced Television Systems …
This is part 2 of a two-part series on Next Gen TV technology. To read part 1 focused on the origins of ATSC 3.0 and how it compares to the 2009 digital TV transition, which also affected broadcasters, click here. A new broadcast standard, known as Next Gen TV, is expected to bring a bevy …
The broadcast engineers (who constituted most of the audience) at the annual Advanced Television Systems Committee meeting in Washington last week (May 23-24) heard something they rarely encounter: the role of advertising and audience measurement in the imminent rollout of the NextGen TV (also known as the ATSC 3.0 format). Although their “Road to ATSC …
The Good: Blockchain Joins the Fray When Hollywood filmmaker Jeremy Culver releases his next movie – the romantic indie comedy “No Postage Necessary” – in June, he will take title to having the first feature distributed with the help of blockchain technology. As Culver put it in a press release announcing his movie, “There are many advantages to blockchain …
