Author: Perry Haghighi

Programmers need to understand all they have to gain from addressable and hasten the pace of adoption.

Verance Corporation, known as a provider of standards-based watermarking, is moving forward with plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.

Michelle Clancy| 08 August 2019 Standards-based watermarking provider Verance Corporation has revealed plans to add support for Project Open Addressable Ready (OAR) to its Aspect platform. 

Verance Corporation, a provider of standards-based watermarking, has announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices.  While …

The project aims to enable dynamic advertising on connected TVs and other devices. SAN DIEGO—Standards-based watermarking specialist Verance Corp. will add support for Project Open Addressable Ready (Project OAR) to its Aspect watermarking platform, the company said today.

San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.

By TVN Staff | August 7, 2019 | 9:33 a.m. ET. Verance Corp., an Emmy Award-winning provider of standards-based watermarking, today announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform.

Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance has announced the successful completion of an end-to-end broadcaster to receiver test using ATSC 3.0 Advanced Emergency Information (AEA), a new technology enhancing broadcasters’ emergency communications and operational capabilities.

RALEIGH, N.C.—WRAL, the Capitol Broadcasting-owned NBC affiliate in Raleigh, together with several major broadcast vendors have completed a successful end-to-end broadcaster-to-receiver test using ATSC 3.0 Advanced Emergency Alert information to enhance the ability of broadcasters to communicate with the public in the event of an emergency.