March 27, 2017
She joins former Media General colleague Deb McDermott and her McDermott Media Group to bring Verance Aspect audience research, part of the new ATSC 3.0 standards, to broadcasters.
Author: Perry Haghighi
March 21, 2017
Advanced Advertising, Interactivity, Personalization and Emergency Alerting All Possible with Watermarking Technology Washington, D.C – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX, NBC, Univision and software …
March 14, 2017
14 March 2017 – Former Media General COO Deb McDermott and her consulting firm have been hired by Verance to bring its interactive TV and audience measurement technology to market.
March 14, 2017
14 March 2017 – The ATSC has characterized the Verance watermark as “a foundational component of ATSC 3.0” for measurable, personalized and interactive TV at scale.
March 14, 2017
14 March 2017 – One of the industry’s most prominent broadcast industry executives has been retained by Verance Corporation in its goal of introducing next-generation television benefits to broadcasters via its Verance Aspect technology.
March 14, 2017
San Diego, CA, March 14, 2017 – Verance Corporation has retained one of the industry’s most prominent broadcast industry executives, B&C Hall of Fame honoree and former Media General COO Deb McDermott, and her McDermott Media Group (MMG). In announcing the collaboration, Nil Shah, CEO of Verance, said their goal will be to introduce next-generation …
February 21, 2017
21 Feb 2017 – The standard is said to be ’80 to 85 percent’ completed.
February 2, 2017
Washington D.C., Feb.2, 2017 – The Advanced Television Systems Committee applauded the Federal Communications Commission’s progress on Next Gen TV powered by the ATSC 3.0 standard. In response to FCC Chairman Ajit Pai’s pre-publication today of the Notice of Proposed Rulemaking for voluntary implementation of ATSC 3.0, ATSC President Mark Richer said: “The development of …
September 9, 2016
September 9, 2016 – Linear Acoustic, the industry leader in TV audio processing, today announced that Verance Open Watermarking, the world’s first open solution for first-screen ACR (Automatic Content Recognition), is currently only available through Linear Acoustic in the AERO.2000 and AERO.100 TV audio processors. The inclusion of Verance Open Watermarking within the Linear Acoustic …
April 13, 2016
San Diego, CA, April 13, 2016 –Verance Corporation, a pioneer of advanced content technology, today announced it will demonstrate the end-to-end implementation of the ATSC open watermarking system at NAB Show 2016 in Las Vegas from April 18-21. The technology provides broadcasters and TV manufacturers with a path to dramatically accelerate the deployment of key …
