December 19, 2017
This component of ATSC 3.0 will be featured in joint demonstrations of MediaTek’s digital TV platforms Integrated with Verance Aspect at the 2018 Consumer Electronics Show.
Author: Perry Haghighi
December 19, 2017
The audio watermarking technology is part of the ATSC 3.0 next-gen TV standard
December 6, 2017
ATSC 3.0 is the gift that will keep on giving! This holiday season, following FCC adoption of Next Gen TV powered by ATSC 3.0, broadcasters across the land are making their lists and checking them twice. These nifty gifty ideas from ATSC Secret Santas will surely help make your days be merry and bright!
November 29, 2017
The Verance Aspect trial gives broadcasters a taste of direct measurement for their audiences
November 17, 2017
Approves framework for voluntary rollout of ATSC 3.0.
November 17, 2017
Ten stations in the market will deploy the next-generation TV standard before early April 2018.
October 25, 2017
In the July 2016 Ad-ID Newsletter, Harold Geller discussed the benefits of ATSC 3.0 to the advertising community.
September 14, 2017
Advertisers and agencies are looking to win big from the next-generation TV broadcast standards, and the implications of these new standards for the media business are immense.
September 6, 2017
As Verance Corporation is attempting to expand into television, the company has announced the hiring of Eric Anderson as its senior vice president and chief partnership officer. Anderson will look to form partnerships for the Verance Aspect content measurement and enhancement platform with CE companies, chip manufacturers, brands, local broadcasters, networks and content providers.
September 6, 2017
Verance Corp. today appointed Eric Anderson its SVP and chief partnership officer amid the company’s rapid expansion into television. Anderson most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote.
