Verance® Aspect™ and Dolby Partner to Enhance Next Gen TV by Delivering Personalized Audio Capabilities across All Distribution Paths San Diego, CA, April 6, 2018 – Verance Corporation today announced it will showcase the personalized audio capabilities of ATSC 3.0, ranked in consumer surveys among the most compelling Next Gen TV experiences, at NAB. Using the …
Ad sellers — broadcasters and cable networks — are wading deeper into data pools so that they are helping advertisers and their agencies program-target their buys and avoid undervaluing their time
LG Electronics has completed initial field testing of Verance Corp.’s Aspect audio watermarking technology. The tests were done in conjunction with ATSC 1.0 transmissions from NBC and Fox stations in the market with Aspect included; however, the same watermarking technology is specified as the audio watermark that will enable audience measurement, interactivity and personalization as …
Verance Watermarking, Essential Component of Next Gen TV Standard, Completes Initial Field Tests with LG Smart Televisions
They were conducted using the current ATSC 1.0 standard in conjunction with Fox and NBC in Phoenix, with LG integrating the Verance watermark with its webOS Smart TV operating platform.
The CE manufacturer has finished initial testing of the technology as an enabler of interactivity and personalization
San Diego, CA, January 3, 2018 – Verance Corporation today announced Verance® Aspect™, selected by the Advanced Television Systems Committee as a foundational component of the Next Gen TV (ATSC 3.0) transmission standard, has expanded to smart television manufacturers with LG Electronics (LG) becoming the first to complete initial field tests. They were conducted using the …
Sorenson, Alphonso and Verance are among the companies attempting to take TV ad measurement and placement to the next level
Big move for the advancement of the next-gen TV transmission standard known as ATSC 3.0.
San Diego, CA, and Hsinchu, Taiwan, December 19, 2017 – Verance Corporation today announced MediaTek Inc., a leading fabless IC design company for smart television manufacturers worldwide, has become the first SoC provider to complete evaluation tests of Verance® Aspect™, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV …
