Author: Perry Haghighi

January 22, 2019

Verance Corp. has announced a partnership with another broadcast tech company, Milan-based Fincons Group, to develop ATSC 3.0 and Hybrid Broadcast Broadband TV (HbbTV) technologies. San Diego-based Verance said that initial projects will focus on accelerating development of so-called Next Gen TV standards. This includes identification and development of leading consumer offerings, business modeling, proof of concept …

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January 22, 2019

SAN DIEGO and MILAN, ITALY—Verance Corp. has partnered with Fincons Group, an expert in deployment of Hybrid Broadcast Broadband TV (HbbTV) to advance the development of Next Gen TV in the United States and Europe, Verance said today. Together the companies will combine Fincons’ expertise deploying HbbTV applications with Verance’s Aspect watermarking technology.

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January 22, 2019

One of the world’s top international IT business consulting and systems integration firms has teamed up with Verance Corporation on the acceleration and expansion of the development of next-generation broadcast TV in the U.S., and in Europe. Verance is partnering with Fincons Group, an entity focused on the research, development and deployment of HbbTV interactive content and advertising experiences.

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June 18, 2018

Television attribution, ROI and conversion metrics specialist Data Plus Math has entered into a preferred partner agreement with Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. The agreement will combine data from Verance Aspect with analytics and attribution solutions from Data Plus …

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June 14, 2018

In the US, TV metrics provider Data Plus Math has partnered with audio watermark tech firm Verance Aspect to offer analytics and attribution measurement to broadcasters. Powered by cross-screen viewing data from millions of households, Data Plus Math’s TV and video attribution platform is used by cable operators, national programming networks, agencies and marketers to …

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June 13, 2018

Watermarking in ATSC 3.0 Standard generates new viewer data Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters. Verance’s Aspect open watermark technology is part of the ATSC 3.0 Next Gen TV standard and will help stations generate data about their viewers.

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