Verance Motion Picture and Television Solutions
Piracy Costs Billions
The motion picture and television industries lose billions of dollars every year due to unauthorized duplication and piracy. The cost of motion picture piracy in 2005 alone was more than $6.1 billion worldwide, with 80% of the piracy carried out overseas and 20% in the U.S. Of this total loss, 62% resulted from piracy of DVDs, and 38% took place over the Internet. At an average cost of $106.6 million to make and market a film in 2007, and with only 1 in 10 movies able to recuperate their investment in theatrical release - 4 in 10 if you take into consideration all revenues, including home video and television* - the industry needs a cross-platform countermeasure to piracy that is easy to integrate, cost effective, and doesn't negatively impact viewer experience.
Cinavia® – An Essential Element of Blu-ray Security
Cinavia is the Verance Copy Management System for Audiovisual content (formerly known as VCMS/AV). Cinavia is a technology platform that employs Verance's proprietary audio watermarking techniques to enable the communication and enactment of use policies for audiovisual content across a broad range of distribution channels and devices. Cinavia provides proactive protection against key motion picture and home video piracy threats - professional telecine copying, in-theater camcording, decryption, analog copying, and unauthorized Internet redistribution - and has received broad support from the motion picture, consumer electronics, and computer software industries.
In February 2006, Advanced Access Content System License Administrator (AACS), the cross-industry consortium responsible for providing the content protection architecture for use in the Blu-ray format, selected the Verance digital audio watermark technology and Cinavia as an essential element of its content protection solution. Since then, over 50 million movies and television programs carrying the Cinavia watermarks have been placed in theatrical and home video distribution. Blu-ray players with Cinavia detectors began entering the consumer market in late 2009.
In December 2009, Cinavia™ was awarded CONNECT's 2009 Most Innovative New Product (MIP) in the Software category. Contact Verance for information on how to begin using Cinavia to protect your premium entertainment properties.
*Source: Motion Picture Association of America