Verance Platform Adopters
With endorsements from major motion picture studios, major record labels, leading consumer electronics companies and major computer software platform vendors, Verance’s watermark technology has achieved the status of consensus watermark for cross-platform identification and protection of film, home video and music. By providing safeguards against unauthorized uses of premium content, it supports the emergence and success of new, compelling consumer entertainment offerings.
Content delivery and presentation platforms that have adopted Verance solutions include:
The Advanced Access Content System License Administrator, LLC (AACS LA) identifies Verance Corporation's audio watermark technology as the approved audio element of its content protection solution for digital media, including Blu-ray and HD DVD. AACS is the cross-industry consortium providing the content protection architecture for use in next-generation optical media formats.
4C Entity, LLC, an industry consortium standards collaboration consisting of IBM, Intel, Matsushita Electric Industrial (Panasonic) and Toshiba, adopted the Verance digital audio watermarking technology as the industry standard for DVD Audio copy control. The 4C Entity, LLC is organized for the purpose of licensing copy protection technologies such as "Content Protection for Recordable Media and Pre-Recorded Media (CPRM/CPPM)" Specifications.
Secure Digital Music Initiative (SDMI), selected Verance as the standard for digital audio protection of electronic music distribution devices. SDMI, a standards body whose members include over 160 companies in the music, consumer electronics and information technology industries, adopted Verance technology as the worldwide industry standard for digital audio copy control in connection with its electronic music distribution portable device specification.
Verance technology is also compatible with Blu-ray Disc, and DVD-A according to the standards of the following industry associations:
The Blu-ray Disc Association (BDA) is the industry consortium that develops and licenses Blu-ray Disc technology and is responsible for establishing format standards and promoting business opportunities for Blu-ray Disc.
The DVD Forum, an international association of hardware manufacturers, software firms, content providers and other users of Digital Versatile Discs. Their purpose is to exchange and disseminate ideas and information about the DVD Format and its technical capabilities, improvements and innovations. The DVD Forum works to promote broad acceptance of DVD products on a worldwide basis, across entertainment, consumer electronics and IT industries.
The SD Card Association aims to establish the technical and specification standards for SD Memory Card applications, to continuously promote the SD memory card as the de-facto industry standard, and to encourage the development of digital A/V, wireless communication, and digital networking products that utilize the many unique benefits of SD technology.