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AACS Announces Schedule for the Inclusion of Cinavia in Blu-ray Disc Players

Verance’s watermark-based content protection technology becomes mandatory
July 20, 2011 — SAN DIEGO — AACS LA, LLC today announced that, pursuant to the provisions of its license agreements with Blu-ray Disc player manufacturers, the inclusion of the Cinavia technology from Verance Corporation will become mandatory for all Blu-ray Disc players as of February 1, 2012.

Cinavia, the standard for protection of filmed entertainment content, employs Verance watermarking technologies to extend the existing content security architecture for Blu-ray Disc to protect against the use of unauthorized copies of commercial movies, such as those originating from in-theater camcording or “ripped” Blu-ray Discs or DVDs. Cinavia has been licensed by major motion picture studios including Universal Studios, Sony Pictures Entertainment, Warner Bros. Entertainment, and Twentieth Century Fox Film Corporation and employed in numerous theatrical, Blu-ray Disc, and DVD releases.

Cinavia has been an element of AACS’ architecture since June 2009, when AACS LA issued their final technical specifications and license agreements. Since then, Cinavia has been licensed by dozens of Blu-ray Disc player and component manufacturers, integrated into leading Blu-ray Disc player chipsets, and deployed in over 45 million Blu-ray Disc players sold to consumers.

“Consumers love Blu-ray Disc for the great entertainment experience that it delivers and Verance is thrilled to have this opportunity to support its growth,” said chief executive, Nil Shah. “The Cinavia deployments to date have demonstrated a striking efficacy at increasing the market for legitimate Blu-ray Disc media as well as digital entertainment platforms incorporated in Blu-ray Disc players. We look forward to bringing our solution to more participants in the Blu-ray Disc market.”

To facilitate timely and cost-effective deployment of Cinavia by player manufacturers, certified Cinavia components are currently available from Verance and numerous Blu-ray Disc component vendors and Verance is offering license fee waivers to manufacturers of players that implement Cinavia in accordance with Verance’s preferred screening specifications.

For more information about licensing Cinavia, please call 858.202.2800 or email [email protected]

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