Press Releases / Announcements
AACS Issues Final Agreements, Enabling Commercial Deployment of Cinavia in Blu-ray Disc Players
June 5, 2009
SAN DIEGO, CA – AACS LA, LLC today issued final technical specifications and license agreements for their content protection solution for the Blu-ray Disc format, enabling consumer electronics manufacturers and computer software vendors to immediately begin including Verance’s Cinavia technology in Blu-ray Disc players. Cinavia employs Verance’s audio watermark technology to extend the existing content security architecture for Blu-ray Disc to protect against the use of unauthorized copies of commercial movies, such as those which originated from in-theater camcording or “ripped” DVDs.
The completion of the AACS architecture has been anticipated since early 2006, when interim agreements were released to facilitate the initial launch of next-generation optical media formats for high-definition home entertainment. In addition to requiring Cinavia technology, AACS’s final architecture also includes the capability for consumers to make copies of content from Blu-ray Disc media to other devices and media, such as personal computers, portable video players, and other recordable video formats. AACS LA is a cross-industry consortium, whose membership includes IBM, Intel, Microsoft, Panasonic, Sony, Toshiba, The Walt Disney Company, and Warner Bros. Studios.
“Cinavia’s persistent watermark protects against piracy across different distribution channels, devices and copy generations,” explains Nil Shah, chief executive of Verance. “This enables new avenues for consumers to view movies and shows on more devices, obtain content from new media distribution channels, and make authorized copies, while curbing the abuse that undermines the growth of these emerging entertainment markets.”
Manufacturers of Blu-ray Disc players and components began integrating the Cinavia technology into their designs in 2007, and certified Cinavia components are now available from Verance and numerous third-party vendors. Information on components available from Verance are available on the company’s web site (www.verance.com/products/av_fd_program.php) as is a list of companies licensed to provide components integrating Cinavia (www.verance.com/partners/customers.php). Blu-ray Disc players including the technology are expected to begin appearing in the marketplace in the second half of 2009.
Cinavia has been widely embraced among the film industry, with Sony Pictures, 20th Century Fox, Universal Studios, and Warner Bros. Entertainment all having licensed the technology for use in their releases.
More information on Cinavia and a form to submit licensing requests are available at www.verance.com.